Conceiving, Refining and Validating your Startup Idea

Join me for my AMA on GrowthHackers Thursday 9/24

I’m excited to announce that I’ve partnered with GrowthHackers to conduct an AMA this Thursday, 9/24 from 9:30-11am PT. I’ll be available to answer all your questions on growth and building a business, cloud computing, sales and marketing. Click here to queue up your questions in advance! I’ve recently written on each of these topics, and […]

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Consumerization of the Enterprise – Phase 2

Consumer VCs like to make light of the Founders Fund mantra ‘We wanted flying cars, instead we got 140 characters.’ For those of us working in the enterprise, it’s actually the reverse, “They promised us 140 characters, instead we got Workday.” Since 2010, SaaS applications were supposed to “consumerize”, but as anyone who has used […]

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Using Surveys to Validate Key Startup Decisions

Summary This article describes in detail how to use on-line survey tools to validate your key startup assumptions, and gain actionable insights into topics such as pricing, target demographics, messaging, etc. Share and Enjoy TweetAbout bchudoba

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Finding Product/Market Fit: Using Consulting to Understand Customer Needs

Many entrepreneurs have a strong suspicion that there is an opportunity in a particular market, but lack the detailed understanding of customer pain needed to design an appropriate solution. The  following guest post by John Raguin, ex-CEO, and co-founder of Guidewire Software, describes how he and his co-founders tackled this problem. Share and Enjoy TweetAbout jraguin

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Startup Killer: the Cost of Customer Acquisition

In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup […]

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  • Martin Deale

    Such a cool initiative David Skok – nice job!! Thanks for sharing your useful new brain child with us mortals.

  • Jared

    Can't wait to see this post. Is it in the works?

  • Jared

    Can't wait to see this post. Is it in the works?

  • ImOnRu

    Conceiving, Refining and Validating your Startup Idea. None of this matters, unless you actually do something.

  • Dara Solomon

    Looking forward to some posts here and in the funding category :)

  • David Skok

    Hi Dara – My next post should address your interest. Thanks!

  • James Ferguson

    @dskok:disqus – A minor thing has two linksBrainstorming for New Startup Ideas: A Framework to Spur Creative ThinkingStartup Killer: the Cost of Customer Acquisition
    But both point to Startup Killer: the Cost of Customer Acquisition thought you would like to know

  • David Skok

    Thanks for pointing that out. I will fix shortly.

  • David Skok

    Thanks – now fixed.

  • JRNYC05

    Hi David,

    I’m looking to step into the entrepreneurial world. I have, what I think, a revolutionary idea in the social networking space. My question is more around forming partnerships. I’m not sure if this is appropriate here, but I figured I’d ask.

    I have two people interested in helping me bring the idea to fruition. One is a web developer and one is a designer. Since I don’t have up front cash to pay them I wanted to offer them a “piece of the pie” down the road when the site starts to generate revenue and be worth something.  How do I go about doing that? Do I create a certain number of available shares for the company and then offer them a percentage of shares?  And what legal document does this kind of deal go on?

    Thanks for any advice you can provide!

  • David Skok

    Steve, the best way to go about doing this would be to give them a “piece of the pie”, i.e. promise them that they will get a certain percentage ownership of the unfunded company when it gets formed legally. I believe that a simple written agreement between the three of you to that effect is all that you need at this stage.
    (I should warn you that I am not a lawyer, and it would not be a bad idea to bounce this same question of a legal firm that is friendly to entrepreneurs and willing to provide them with advice prior to funding. )

  • JRNYC05

    Much thanks David. Appreciate the input and completely understand regarding the lawyer comment. It’s very difficult to find good, useful info on how to get started without paying someone a whole lot of money to tell you how to get started. Especially, when starting a “website company”.  Thanks again.

  • Mark Anthony

    Discover innovative startup ideas, disruptive new technologies and succesful business models at 100mills Startups Database 2011. Go here –

  • Shari

    Hi David,

    I started a company called Simply Shari’s Gluten Free. I have another idea but do not want to share with my partners. As anyone knows having the wrong partners can make your life miserable. I have done my reseach  on the product and no one is doing whatI want to do in the US, in this space. My question is how do I go about bringing in seed money and getting the right partner for the space I want to be in?  Please check out my website @  Thank you for your help and comments. Shari

  • David Skok

    Unfortunately I know nothing about how to raise money for food products as it is so far removed from the tech space where I operate. You might try Angel List. I wish you the best of luck!


    I am a visionary entrepreneur and really need to get started, but the problem is where do I start? in what field? please do help me with that. email me on

  • joseph

    hi David,I want to start a small laundry business working from home,using collection and deliveries for my customers,I already have the vehicle and customers waiting for me to start.What kind of machinery and detergents may I use to wass and clean the goods in general and protect them?I really need your help on this,David,my e-mail is

  • Nitish Kumar Jha

    hey david,
    i am an undergraduate student in bangalore, india. i want to start my brand but i am really lacking in funds. can you suggest me some great startup strategies and fund source?

  • Marin

    David, Hello. I am in the process of developing a business, that is an online business. I have the initial business plan, and am in the process of generating material for marketing. That being said, I am seeking a Web Developing Guru and business partner. I looked into Matrix and came across your name. I was wondering if we may be able to have an email exchange. I’d be interested to learn more about how an aspiring entrepreneur generates a partnership with Matrix.. and/or finds an VC interested to join up without revealing the company prematurely. I believe strongly that this company and concept is one that will take off quite rapidly across the country, and then internationally. (Ps. I’ve never blogged in my life.. but thought your expertise and experience was worth hopping on… Hope to hear from you. Thank you so much. Kind Regards, Marin)

  • Rajiv Sharma

    The information is good, I am providing open source e-commerce solution and maintaining high end b2c and b2b ecommerce websites and want to enter in mobile technologies. finding problems with technologies experts. My website gives the information about services and want to speed up the growing process. how do i found the ideas of system application software knowledge.

  • Judith Hagenhofer

    Cool collection of posts! Very helpful, thank you.

    I write for a magazine and we’re also focusing on startups and entrepreneurs. One thing I find important is to get people to really mull over their business ideas. We published an interesting article on the topic: