Comments on: Startup Killer: the Cost of Customer Acquisition

By: David Skok

David Skok — Wed, 01 Sep 2010 19:45:00 +0000

Try using Firefox or Google Chrome. It works with both of those and they’re both really great Browsers.

Best, David

By: Ron

Ron — Wed, 01 Sep 2010 02:23:00 +0000

Hi David! Another absolutely amazing article. Just a quick note: the embedded spreadsheets are not appearing for me – not sure if they are for others either, but worth checking.

By: 505 Internet Marketing

505 Internet Marketing — Tue, 03 Aug 2010 18:38:49 +0000

Acquiring new customers should be a priority in most all businesses and you offer a very thorough explanation of it. In a shorter version, we suggest a few questions for business owners to answer.

By: Optimizing your Customer Acquisition Funnel | For Entrepreneurs

Optimizing your Customer Acquisition Funnel | For Entrepreneurs — Sun, 01 Aug 2010 23:57:28 +0000

[...] exercise, as removing blockage points will increase conversion rates in your funnel. Readers of my prior blog posts on the importance of lowering the cost of customer acquisition (CAC), will know that increased conversion rates have a huge impact on increasing sales and lowering the [...]

By: Terence Pua

Terence Pua — Thu, 15 Jul 2010 13:35:49 +0000

I would further say that for SaaS that are using credit card subscriptions (i.e. touchless transactions), the CAC should include your infrastructure costs (storage, bandwidth, servers, etc.) for acquiring said customers (free 1GB, 3 users, etc.).

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By: David Skok

David Skok — Tue, 18 May 2010 00:19:14 +0000

Cathleen, Unfortunately there are no public sites that have this data nicely collected in one place. You would have to try to look at presentations from various companies like Dropbox and Xobni that have provided their information publicly. However if you can tell me the stages that you expect to have in your funnel process, I can try to give you some of the data that I have personally seen and heard about. I realize this may be confidential, so feel free to email that to me directly. (dskok at matrixpartners.com).

Here are some useful links:
http://www.slideshare.net/adamsmith1/from-zero-...

http://www.slideshare.net/gueste94e4c/dropbox-s...

Best, David

By: Catheen Colehour

Catheen Colehour — Mon, 17 May 2010 21:07:45 +0000

David–can you direct me to sources of “rough ranges” that can be used for estimating CAC until post-launch test data is received? Thank you. Cathleen

By: David Skok

David Skok — Mon, 17 May 2010 20:19:14 +0000

Here are some useful links:
http://www.slideshare.net/adamsmith1/from-zero-...

http://www.slideshare.net/gueste94e4c/dropbox-s...

Best, David

By: Catheen Colehour

Catheen Colehour — Mon, 17 May 2010 17:07:45 +0000

David–can you direct me to sources of “rough ranges” that can be used for estimating CAC until post-launch test data is received? Thank you. Cathleen