{"id":7896,"date":"2013-11-05T08:30:52","date_gmt":"2013-11-05T13:30:52","guid":{"rendered":"http:\/\/www.forentrepreneurs.com\/customer-success\/"},"modified":"2017-10-23T13:29:34","modified_gmt":"2017-10-23T17:29:34","slug":"customer-success","status":"publish","type":"post","link":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/","title":{"rendered":"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SaaS\u4e8b\u696d\u306e\u5065\u5168\u6027\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u56f2\u3044\u8fbc\u3093\u3067\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u80fd\u529b\u3068\u76f4\u63a5\u7d10\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u6e80\u8db3\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5951\u7d04\u6642\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7d04\u675f\u3057\u305f\u5f7c\u3089\u306e\u4e8b\u696d\u4e0a\u306e\u6210\u679c\u3092\u304d\u3061\u3093\u3068\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3001\u305d\u308c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u6700\u8fd1\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30bb\u30af\u30bb\u30b9\u306b\u3064\u3044\u3066\u3082\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308b\u8003\u3048\u65b9\u306e\u591a\u304f\u306f\u3001Matrix\u793e\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u4f1a\u793e\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u8cac\u4efb\u8005\u3092\u62db\u3044\u305f\u4f1a\u8b70\u3067\u306e\u8b70\u8ad6\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4f1a\u8b70\u306b\u53c2\u52a0\u3057\u3066\u304f\u3060\u3055\u3063\u305f\u7686\u3055\u3093\u3001\u305d\u3057\u3066 <\/span><a href=\"https:\/\/www.totango.com\/\"><span style=\"font-weight: 400;\">Totango<\/span><\/a><span style=\"font-weight: 400;\">\u793e\u306e Guy Nirpaz\u6c0f\u3001<\/span><a href=\"https:\/\/www.gainsight.com\/\"><span style=\"font-weight: 400;\">Gainsight<\/span><\/a><span style=\"font-weight: 400;\">\u793e\u306e Nick Mehta\u6c0f\u306b\u611f\u8b1d\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u304a\u3055\u3089\u3044\uff1aSaaS\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u30c1\u30e3\u30fc\u30f3\u304c\u306a\u305c\u8d85\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u6295\u7a3f\u3067\u306f\u300c<\/span><a href=\"http:\/\/www.forentrepreneurs.com\/ja\/why-churn-is-critical-in-saas\/\"><span style=\"font-weight: 400;\">SaaS\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u30c1\u30e3\u30fc\u30f3\u304c\u306a\u305c\u8d85\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u8981\u7d04\u3059\u308b\u3068\u3053\u3046\u3067\u3059\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Totango\u793e\u306eCEO\u3001Guy Nirpaz\u6c0f\u306e\u30b9\u30e9\u30a4\u30c9\u3092\u4f7f\u3063\u3066\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\uff1a\u3082\u3057\u3042\u306a\u305f\u306e\u4e8b\u696d\u304c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306a\u3089\u3001\u3042\u306a\u305f\u306e\u58f2\u4e0a\u306e\u5927\u534a\u306f\u5951\u7d04\u5f8c\u306b\u3082\u305f\u3089\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-7898\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1024x467.png\" alt=\"\" width=\"1000\" height=\"456\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1024x467.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-300x137.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-768x350.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1200x547.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-740x337.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-480x219.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-24x11.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-36x16.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-48x22.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs.png 1268w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">\u65b0\u898f\u5951\u7d04\u3067\u30c1\u30e3\u30fc\u30f3\u3092\u76f8\u6bba\u3059\u308b\u306e\u306f\u6210\u9577\u3059\u308b\u307b\u3069\u96e3\u3057\u304f\u306a\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0b\u306e\u5186\u30b0\u30e9\u30d5\u306f\u3001\u5b9a\u671f\u58f2\u4e0a\u304c1000\u4e07\u30c9\u30eb\u3042\u308b\u64cd\u696d3\u5e74\u76ee\u306eSaaS\u4f01\u696d\u3092\u4f8b\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u540c\u793e\u306f6\u5e74\u76ee\u306b\u5b9a\u671f\u58f2\u4e0a\u304c\uff11\u5104\u30c9\u30eb\u306b\u306a\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6bce\u67082.5\uff05\u306e\u30c1\u30e3\u30fc\u30f3\u3001\u5373\u3061\u5e74\u959330\uff05\u306e\u5b9a\u671f\u58f2\u4e0a\u3092\u5931\u3046\u8a08\u7b97\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5de6\u306e\u5186\u30b0\u30e9\u30d5\u304b\u3089\u5206\u304b\u308b\u3088\u3046\u306b\u3001\u898f\u6a21\u304c\u5c0f\u3055\u3044\u6642\u306f\u3001\u89e3\u7d04\u306b\u3088\u308b\u640d\u5931\u306f\u308f\u305a\u304b300\u4e07\u30c9\u30eb\u3067\u3059\u3002\u305d\u308c\u307b\u3069\u6df1\u523b\u306a\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u65b0\u898f\u5951\u7d04\u3067\u7c21\u5358\u306b\u30ab\u30d0\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u53f3\u306e\u5186\u30b0\u30e9\u30d5\u3092\u898b\u308b\u3068\u5206\u304b\u308b\u3088\u3046\u306b\u3001\u4f1a\u793e\u304c\u6210\u9577\u3057\u3066\u5927\u304d\u304f\u306a\u308b\u3068\u3001\u30c1\u30e3\u30fc\u30f3\u3067\u5931\u3046\u58f2\u4e0a\u306f\u81a8\u5927\u3067\u3059\u3002\u524d\u5e74\u3068\u540c\u3058\u58f2\u4e0a\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5fc5\u8981\u306a 3000\u4e07\u30c9\u30eb\u306e\u65b0\u898f\u5951\u7d04\u3092\u53d6\u308b\u306e\u306f\u975e\u5e38\u306b\u56f0\u96e3\u306a\u554f\u984c\u3067\u3059\u3002<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-7899\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-1024x622.png\" alt=\"\" width=\"1000\" height=\"607\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-1024x622.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-300x182.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-768x467.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-740x450.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-480x292.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-24x15.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-36x22.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1-48x29.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-1.png 1198w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u554f\u984c\u306e\u89e3\u6c7a\u7b56\u306f\uff12\u3064\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u89e3\u7d04\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u6570\u3092\u6e1b\u3089\u3059<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u30cd\u30ac\u30c6\u30a3\u30d6 \u30ec\u30d9\u30cb\u30e5\u30fc \u30c1\u30e3\u30fc\u30f3\u3092\u9054\u6210\u3059\u308b<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u30cd\u30ac\u30c6\u30a3\u30d6 \u30ec\u30d9\u30cb\u30e5\u30fc \u30c1\u30e3\u30fc\u30f3\u306f\u3001\u65e2\u5b58\u30ab\u30b9\u30bf\u30de\u30fc\u304b\u3089\u306e\u30a8\u30af\u30b9\u30d1\u30f3\u30b7\u30e7\u30f3\u3001\u307e\u305f\u306f\u30a2\u30c3\u30d7\u30bb\u30eb\/\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u4f34\u3046\u58f2\u4e0a\u306e\u8ffd\u52a0\u5206\u304c\u3001\u89e3\u7d04\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u306f\u305a\u3060\u3063\u305f\u58f2\u4e0a\u306e\u55aa\u5931\u5206\u3092\u4e0a\u56de\u3063\u305f\u6642\u306b\u751f\u3058\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-7900\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-1024x286.png\" alt=\"\" width=\"1000\" height=\"279\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-1024x286.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-300x84.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-768x214.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-1200x335.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-740x206.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-480x134.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-24x7.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-36x10.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2-48x13.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-2.png 1248w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u30cd\u30ac\u30c6\u30a3\u30d6 \u30ec\u30d9\u30cb\u30e5\u30fc \u30c1\u30e3\u30fc\u30f3\u3092\u3069\u3046\u9054\u6210\u3059\u308b\u304b\u306f\u3053\u306e\u6295\u7a3f\uff1a\u300c<\/span><a href=\"http:\/\/www.forentrepreneurs.com\/ja\/why-churn-is-critical-in-saas\/\"><span style=\"font-weight: 400;\">SaaS\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u30c1\u30e3\u30fc\u30f3\u304c\u306a\u305c\u8d85\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u304c\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u30cd\u30ac\u30c6\u30a3\u30d6 \u30ec\u30d9\u30cb\u30e5\u30fc \u30c1\u30e3\u30fc\u30f3\u3092\u9054\u6210\u3057\u305f\u6642\u306eLTV\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u79c1\u306e\u8a18\u4e8b\uff1a\u300c<\/span><a href=\"http:\/\/www.forentrepreneurs.com\/ltv\/\"><span style=\"font-weight: 400;\">\u771f\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u306f\u3044\u304f\u3089\uff1f \u2013 DCF\u3092\u4f7f\u3048\u3070\u7b54\u3048\u304c\u5206\u304b\u308a\u307e\u3059<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3092\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u516c\u958b\u682a\u5f0f\u3078\u306e\u6295\u8cc7\u5bb6\u306f\u30c1\u30e3\u30fc\u30f3\u306e\u91cd\u8981\u6027\u3092\u65e2\u306b\u3088\u304f\u7406\u89e3\u3057\u3066\u304a\u308a\u3001\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u304c\u30cd\u30ac\u30c6\u30a3\u30d6\u307e\u305f\u306f\u30bc\u30ed\u306e\u4f1a\u793e\u306e\u682a\u5f0f\u306b\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u5024\u3092\u6255\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u3092\u6b62\u3081\u308b\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u5e78\u305b\u306b\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u306f\u3068\u3066\u3082\u660e\u767d\u3067\u3059\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u89e3\u7d04\u3055\u308c\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\/\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u306e\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u5e78\u305b\u306b\u306a\u308b\u306e\u304b\uff1f \u3067\u3059\u3002\u5927\u62b5\u306eSaaS\u4f01\u696d\u306f\u3001\u305d\u308c\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u305f\u304f\u3055\u3093\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3060\u3068\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u79c1\u306f\u3001\u5f7c\u3089\u306f\u9593\u9055\u3063\u3066\u3044\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u8b70\u8ad6\u3092\u5c11\u3057\u5f15\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u8cfc\u5165\u3057\u305f\u306e\u306f\u306a\u305c\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306f\u3001\u660e\u89e3\u306a\u4e8b\u696d\u4e0a\u306e\u6210\u679c\u3092\u624b\u306b\u5165\u308c\u308b\u305f\u3081\u3067\u3059\u3002\u5f93\u3063\u3066\u3001\u79c1\u306f\u81ea\u4fe1\u3092\u6301\u3063\u3066\u8a00\u3048\u307e\u3059\u304c\u3001\u5f7c\u3089\u3092\u5e78\u305b\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f7c\u3089\u304c\u671f\u5f85\u3057\u305f\u4e8b\u696d\u4e0a\u306e\u6210\u679c\u304c\u624b\u306b\u5165\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3053\u3068\u306f\u3001\u6570\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u982d\u306e\u4f7f\u3044\u65b9\u306b\u8208\u5473\u6df1\u3044\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u5927\u62b5\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u60c5\u71b1\u3092\u62b1\u304f\u4eba\u9593\u304c\u59cb\u3081\u308b\u306e\u3067\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u305d\u306e\u6a5f\u80fd\u306b\u604b\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u901a\u5e38\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u4e8b\u696d\u6210\u679c\u306b\u3064\u3044\u3066\u7c21\u5358\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u3059\u3089\u306a\u304a\u3056\u308a\u306b\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u79c1\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u4f1a\u793e\u306e1\u3064\u3001HubSpot\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002HubSpot\u306f\u3001SEO\u3001\u30d6\u30ed\u30b0\u30c4\u30fc\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c4\u30fc\u30eb\u3001\u9023\u7d61\u5148\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001\u80b2\u6210\u30c4\u30fc\u30eb\u3001\u30e1\u30fc\u30eb\u30c4\u30fc\u30eb\u306a\u3069\u3001\u8208\u5473\u6df1\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u6a5f\u80fd\u3092\u6570\u591a\u304f\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u3059\u3079\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u78ba\u8a8d\u3059\u308b\u306e\u306f\u3001\u3069\u3046\u3057\u3066\u3082\u306a\u304a\u3056\u308a\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u78ba\u8a8d\u3057\u306a\u3044\u3067\u3044\u308b\u3068\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u6700\u521d\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5951\u7d04\u3057\u305f\u6642\u306e\u7406\u7531\u3092\u898b\u5931\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u79c1\u306f\u3001HubSpot\u306e\u4e8b\u696d\u4fa1\u5024\u306f\u5358\u7d14\u306a\uff12\u884c\u3067\u5b9a\u91cf\u5316\u3067\u304d\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u898b\u8fbc\u307f\u5ba2\u3092\u306a\u308b\u3079\u304f\u591a\u304f\u96c6\u3081\u308b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u306a\u308b\u3079\u304f\u591a\u304f\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u6709\u6599\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u5909\u3048\u308b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3057\u3042\u306a\u305f\u304cCEO\u306b\u3001\u3053\u3046\u3044\u3063\u305f\u6a5f\u80fd\u3092\u6b32\u3057\u3044\u304b\u5c0b\u306d\u305f\u3089\u3001\u79c1\u306f\u81ea\u4fe1\u3092\u6301\u3063\u3066\u8a00\u3048\u307e\u3059\u304c\u300199\uff05\u4ee5\u4e0a\u304c\u300c\u306f\u3044\u300d\u3068\u7b54\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u540c\u3058CEO\u306b\u3001\u3053\u3046\u3044\u3063\u305f\u6570\u591a\u304f\u306e\u6a5f\u80fd\u3092\u4f7f\u3046\u306e\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\uff15\u6642\u9593\u4f7f\u3063\u305f\u3053\u3068\u306b\u6e80\u8db3\u304b\u5c0b\u306d\u305f\u3089\u3001\u304a\u305d\u3089\u304fCEO\u306f\u3001\u306a\u305c\u305d\u3093\u306a\u306b\u591a\u304f\u306e\u6642\u9593\u3092\u4f7f\u3063\u305f\u306e\u304b\u7591\u554f\u306b\u611f\u3058\u3001\u305d\u306e\u6642\u9593\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\u77e5\u308a\u305f\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u5e78\u305b\u306b\u3059\u308b\u91cd\u8981\u306a\u51fa\u767a\u70b9\u306f\u3001\u5f7c\u3089\u304c\u6700\u521d\u306b\u5951\u7d04\u3057\u305f\u6642\u306e\u7406\u7531\u3060\u3063\u305f\u4e8b\u696d\u6210\u679c\u3092\u3061\u3083\u3093\u3068\u624b\u306b\u5165\u308c\u305f\u304b\u3069\u3046\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e2d\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u671f\u5f85\u6210\u679c\u3092\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u8a00\u8449\u3067\u8868\u73fe\u3059\u308b\u306e\u306b\u3055\u3048\u6642\u9593\u304c\u304b\u304b\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3082\u3044\u307e\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u306b\u4e57\u308a\u5408\u308f\u305b\u305fCEO\u306b\uff11\u5206\u9593\u3067\u8aac\u660e\u3057\u5171\u611f\u3092\u5f97\u3089\u308c\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e8b\u696d\u6210\u679c\u3092\u5b9a\u91cf\u5316\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9375\u3092\u63e1\u308b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u6c7a\u3081\u305f\u3089\u3001\u6b21\u306b\u305d\u308c\u306f\u5b9a\u91cf\u5316\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u3057\u3066\u3001\u3069\u3093\u306a\u6307\u6a19\u5024\u304c\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u304b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u5373\u3061\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u6e80\u8db3\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u96c6\u5ba2\u6570\u304c\uff15\uff05\u5897\u3048\u308c\u3070\u3088\u3044\u306e\u304b\u3001\u305d\u308c\u3068\u308250\uff05\u4ee5\u4e0a\u30a2\u30c3\u30d7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u5e78\u305b\u306b\u3059\u308b\u4ed6\u306e\u8981\u56e0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u5e78\u305b\u306b\u3059\u308b\u65b9\u6cd5\u306f\u4ed6\u306b\u3082\u3042\u308a\u305d\u3046\u3067\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5229\u7528\u3059\u308b\u306e\u306b\u8cbb\u3084\u3059\u6642\u9593\u3068\u8cbb\u7528\u3078\u306e\u30ea\u30bf\u30fc\u30f3\u304c\u30cf\u30c3\u30ad\u30ea\u3057\u3066\u3044\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30d0\u30b0\u3001\u30c7\u30fc\u30bf\u640d\u5931\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4f4e\u4e0b\u3001\u30a4\u30e9\u30a4\u30e9\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306a\u3069\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u82db\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u306a\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u91cd\u8981\u306a\u6a5f\u80fd\u304c\u3059\u3079\u3066\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u5229\u7528\u4e2d\u306e\u4ed6\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u7d71\u5408\u304c\u53ef\u80fd<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u96fb\u8a71\u3092\u304b\u3051\u305f\u6642\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u3068\u3066\u3082\u826f\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u305d\u306e\u4ed6 \uff08\u79c1\u306f\u8aad\u8005\u306e\u7686\u3055\u3093\u306e\u30b3\u30e1\u30f3\u30c8\u306b\u8208\u5473\u304c\u3042\u308a\u307e\u3059\uff09<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u5e78\u305b\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u91cd\u8981\u306a\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e78\u305b\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u3042\u306a\u305f\u306b\u6700\u9ad8\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u7d39\u4ecb\u3057\u3066\u304f\u308c\u307e\u3059\u3002Totango\u793e\u306e Guy Nirpaz\u6c0f\u306e\u30b9\u30e9\u30a4\u30c9\u3092\u501f\u308a\u3066\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\uff1a<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7901\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-1024x546.png\" alt=\"\" width=\"1000\" height=\"533\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-1024x546.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-300x160.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-768x409.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-1200x639.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-740x394.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-480x256.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-36x19.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3-48x26.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-3.png 1344w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\/\u5065\u5168\u6027\u3092\u6e2c\u5b9a\u3059\u308b<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">&#8220;\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u3082\u306e\u306f\u6539\u5584\u3067\u304d\u306a\u3044&#8221; &#8211; \u30b1\u30eb\u30d3\u30f3\u537f<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot\u793e\u306f\u3001\u30c1\u30e3\u30fc\u30f3\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b CHI\u30b9\u30b3\u30a2\uff08\u30ab\u30b9\u30bf\u30de\u30fc \u30d8\u30eb\u30b9 \u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff09\u3092\u8a2d\u5b9a\u3057\u6e2c\u5b9a\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3092\u5c0e\u5165\u3057\u305f\u6700\u521d\u306e\u4f01\u696d\u3067\u3057\u305f\u3002CHI\u30b9\u30b3\u30a2\u306f\u3001\u5404\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u3069\u306e\u90e8\u5206\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u6e2c\u5b9a\u3057\u3001\u3088\u308a\u30af\u30bb\u306b\u306a\u308b\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u3044\u308c\u3070\u3088\u308a\u9ad8\u3044\u30b9\u30b3\u30a2\u3092\u3064\u3051\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f7c\u3089\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306eSEO\u6a5f\u80fd\u306f\u3001\u305d\u308c\u3092\u4f7f\u3046\u524d\u306b\u3084\u308b\u3053\u3068\u304c\u6ca2\u5c71\u3042\u308b\u305f\u3081\u3001\u30af\u30bb\u306b\u306a\u308b\u6a5f\u80fd\u306b\u306a\u308a\u3048\u306a\u3044\u3053\u3068\u306b\u5f7c\u3089\u306f\u65e9\u3044\u6bb5\u968e\u3067\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u6b63\u3057\u304f\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3055\u3048\u3059\u308c\u3070\u3001\u4e88\u5b9a\u3057\u305f\u307b\u307c\u3059\u3079\u3066\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001HubSpot\u3092\u4f7f\u3063\u3066\u30d6\u30ed\u30b0\u3092\u904b\u55b6\u3057\u305f\u308a\u3001HubSpot\u2019s Contact Database \u3092\u4f7f\u3063\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u8a73\u7d30\u60c5\u5831\u3084\u884c\u52d5\u5c65\u6b74\u3092\u8ffd\u8de1\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306f\u975e\u5e38\u306b\u30af\u30bb\u306b\u306a\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u5f7c\u3089\u306f\u5bb9\u6613\u306b\u30c1\u30e3\u30fc\u30f3\u3057\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u30fb\u65e5\u5e38\u5ea6\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u4f7f\u3063\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u3053\u3068\u3082\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u95a2\u4e0e\u5ea6\u5408\u3044\u3092\u898b\u308b\u826f\u3044\u6307\u6a19\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057HubSpot\u306f\u3001CHI\u306f\u5f79\u306b\u7acb\u3064\u3068\u306f\u3044\u3048\u3001\u30c1\u30e3\u30fc\u30f3\u3092\u5b8c\u5168\u306b\u4e88\u6e2c\u306f\u3067\u304d\u306a\u3044\u3053\u3068\u3082\u76f4\u3050\u767a\u898b\u3057\u307e\u3057\u305f\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u305f\u304f\u3055\u3093\u4f7f\u3063\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u5fc5\u305a\u3057\u3082\u6e80\u8db3\u3057\u3066\u3044\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot\u306f\u6b63\u3057\u3044\u65b9\u5411\u306b\u9032\u307f\u307e\u3057\u305f\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u3092\u6e2c\u5b9a\u3057\u3001\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u4eba\u3092\u898b\u3064\u3051\u3001\u624b\u9045\u308c\u306b\u306a\u308b\u524d\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8003\u3048\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u826f\u3055\u305d\u3046\u306a\u5bfe\u7b56\uff1a\u4e8b\u696d\u6210\u679c\u3092\u5b9a\u91cf\u5316\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u3060\u5b8c\u5168\u306b\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u79c1\u304c\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u306e\u6e2c\u5b9a\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6a5f\u80fd\u306e\u5229\u7528\u72b6\u6cc1\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001SEO\u30e2\u30b8\u30e5\u30fc\u30eb\u3092\u8ab0\u304c\u3069\u308c\u304f\u3089\u3044\u9577\u3044\u6642\u9593\u4f7f\u3063\u305f\u304b\u306f\u3042\u307e\u308a\u91cd\u8981\u3067\u306a\u304f\u3001\u7d50\u679c\u3068\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30ea\u30fc\u30c9\u6848\u4ef6\u304c\u5897\u3048\u305f\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306e\u65b9\u304c\u305a\u3063\u3068\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7406\u60f3\u7684\u306b\u306f\u3001HubSpot\u304c\u3082\u305f\u3089\u3057\u305f\u8ffd\u52a0\u30ea\u30fc\u30c9\u6848\u4ef6\u306e\u6b63\u78ba\u306a\u6570\u5b57\u3084\u3001\u66f4\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u5ea6\u5408\u3044\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3068\u6700\u9ad8\u3067\u3059\u3002\u305d\u308c\u304c\u3067\u304d\u308c\u3070\u3001\u8cbb\u3084\u3057\u305f\u6642\u9593\u3068\u4f7f\u3063\u305f\u304a\u91d1\u306b\u5bfe\u3059\u308b\u660e\u78ba\u306a\u30ea\u30bf\u30fc\u30f3\u3092\u8a08\u7b97\u3057\u3066\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u4e8b\u696d\u6210\u679c\u3092\u5b9a\u91cf\u5316\u3059\u308c\u3070\u3001HubSpot\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3082\u305f\u3089\u3057\u305fROI\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u6642\u306b\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3046\u306e\u306f\u9aa8\u304c\u6298\u308c\u3001\u304a\u91d1\u304c\u304b\u304b\u308b\u4e0a\u306b\u6642\u9593\u3082\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u826f\u8cea\u306a\u30d6\u30ed\u30b0\u6295\u7a3f\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u8cbb\u3084\u3059\u6642\u9593\u3068\u52b4\u529b\u306f\u6c7a\u3057\u3066\u4e9b\u7d30\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u3082\u8aad\u8005\u306eROI\u304c\u826f\u3044\u3053\u3068\u3092\u77e5\u308c\u3070\u3001\u5927\u5909\u306a\u4ed5\u4e8b\u3060\u3051\u3069\u3084\u308a\u7d9a\u3051\u308b\u4fa1\u5024\u304c\u3042\u308b\u306e\u3060\u3001\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u306f\u308b\u304b\u306b\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROI\u304c\u5b9a\u91cf\u5316\u3067\u304d\u308c\u3070\u3001\u4e8b\u696d\u7d4c\u55b6\u8005\u306b\u5bfe\u3057\u3001\u6708\u6bce\u307e\u305f\u306f\u56db\u534a\u671f\u6bce\u306b\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3069\u306e\u3088\u3046\u306a\u7d50\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u61f8\u5ff5\u3092\u4e8b\u524d\u306b\u53d6\u308a\u53bb\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a\u300c\u306a\u305c\u6211\u3005\u306f\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u591a\u984d\u306e\u8cbb\u7528\u3092\u6255\u3063\u3066\u3044\u308b\u306e\u304b\uff1f \u672c\u5f53\u306b\u305d\u308c\u306f\u5fc5\u8981\u306a\u30b5\u30fc\u30d3\u30b9\u306a\u306e\u304b\uff1f\u300d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5b8c\u5168\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u30b9\u30b3\u30a2<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5b8c\u5168\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u306f\u3001\u4e8b\u696d\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u524d\u8ff0\u306e\u9805\u76ee\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3053\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u3001\u30d0\u30b0\u3001\u30c7\u30fc\u30bf\u640d\u5931\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4f4e\u4e0b\u3001\u30a4\u30e9\u30a4\u30e9\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306a\u3069\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u82db\u7acb\u305f\u305b\u307e\u305b\u3093<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u91cd\u8981\u306a\u6a5f\u80fd\u304c\u6b20\u3051\u3066\u3044\u305f\u308a\u3001\u4f7f\u7528\u4e2d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u7d71\u5408\u4e0d\u53ef\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u306b\u306a\u308a\u96fb\u8a71\u3092\u304b\u3051\u305f\u6642\u306f\u826f\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u3089\u308c\u307e\u3059<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001\u79c1\u305f\u3061\u304c\u672c\u5f53\u306b\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u30b9\u30b3\u30a2\u3067\u306a\u304f\u3001\u30c1\u30e3\u30fc\u30f3\u3092\u4e88\u6e2c\u3059\u308b\u30b9\u30b3\u30a2\u3067\u3042\u308b\u3001\u3068\u3044\u3046\u65b9\u304c\u6700\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30c1\u30e3\u30fc\u30f3\u306e\u4e88\u6e2c\u306b\u5f79\u7acb\u3064\u6307\u6a19\u306f\u4ed6\u306b\u3082\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u671f\u65e5\u3069\u304a\u308a\u652f\u6255\u3044\u304c\u3042\u308b\u304b\uff1f \u3053\u308c\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u8ca1\u52d9\u4e0a\u306e\u5065\u5eb7\u6027\u3092\u898b\u308b\u6307\u6a19\u3067\u3082\u3042\u308a\u307e\u3059<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5951\u7d04\u66f4\u65b0\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9375\u3092\u63e1\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u8ab0\u304b\uff1f\u5f7c\u3089\u306e\u7d44\u7e54\u306b\u304a\u3051\u308b\u5f79\u5272\u306f\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u304b\uff1f\u3000\u9375\u3092\u63e1\u308b\u30e6\u30fc\u30b6\u30fc\u3084\u30b9\u30dd\u30f3\u30b5\u30fc\u304c\u3044\u306a\u304f\u306a\u308b\u306e\u306f\u5927\u554f\u984c\u3067\u3059\u3002\u5f7c\u3089\u3068\u306e\u95a2\u4fc2\u3068\u5f7c\u3089\u306e\u7d44\u7e54\u4e0a\u306e\u5f79\u5272\u3084\u4f1a\u793e\u306e\u4e2d\u3067\u306e\u4f4d\u7f6e\u4ed8\u3051\u3092\u628a\u63e1\u3057\u7d9a\u3051\u308b\u3053\u3068\u306f\u91cd\u8981\u306a\u5148\u884c\u6307\u6a19\u306b\u306a\u308a\u3048\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5f7c\u3089\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e00\u54e1\u304b\uff1f \u30e6\u30fc\u30b6\u30fc\u4f1a\u306b\u6765\u3066\u3044\u308b\u304b\uff1f \u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u8cfc\u8aad\u3057\u3066\u3044\u308b\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5f7c\u3089\u306f\u898b\u8fbc\u307f\u5ba2\u306b\u53e3\u30b3\u30df\u7d39\u4ecb\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u304b\uff1f<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\uff1a\u5168\u793e\u7684\u306a\u53d6\u308a\u7d44\u307f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\/ \u5065\u5168\u6027\uff08\u307e\u305f\u306f\u30c1\u30e3\u30fc\u30f3\u53ef\u80fd\u6027\uff09\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u304c\u308f\u304b\u3063\u305f\u306e\u3067\u3001\u6b21\u306f\u3053\u308c\u3092\u7ba1\u7406\u3057\u3066\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u6700\u521d\u306b\u5f37\u8abf\u3057\u305f\u3044\u306e\u306f\u3001\u30c1\u30e3\u30fc\u30f3\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u3092\u6b63\u3057\u304f\u7ba1\u7406\u3059\u308b\u3053\u3068\u306f\u3001\u4f1a\u793e\u306e\u3042\u308b\u7279\u5b9a\u90e8\u9580\u306b\u4e38\u6295\u3052\u3067\u304d\u308b\u307b\u3069\u5358\u7d14\u306a\u6a5f\u80fd\u3067\u306f\u306a\u3044\u3068\u8a00\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u3092\u6b63\u3057\u304f\u7ba1\u7406\u3059\u308b\u3053\u3068\u306f\u3001\u4f1a\u793e\u306e\u3042\u308b\u7279\u5b9a\u90e8\u9580\u306b\u4e38\u6295\u3052\u3067\u304d\u308b\u307b\u3069\u5358\u7d14\u306a\u6a5f\u80fd\u3067\u306f\u306a\u3044<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u306f\u3001\u4e8b\u696d\u306b\u95a2\u308f\u308b\u307b\u307c\u3059\u3079\u3066\u306e\u90e8\u9580\u306e\u5f71\u97ff\u3092\u53d7\u3051\u307e\u3059\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f71\u97ff\u304c\u660e\u3089\u304b\u306a\u306e\u306f<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5951\u7d04\u66f4\u65b0\u306e\u55b6\u696d\u30c1\u30fc\u30e0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u591a\u5c11\u5f71\u97ff\u3059\u308b\u306e\u306f<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4fa1\u683c\u8a2d\u5b9a\u30c1\u30fc\u30e0\u3000- \u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u304c\u53cd\u6620\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff1a\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u3001\u6b63\u3057\u3044\u7279\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u4fa1\u683c\u8ef8\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u30aa\u30d7\u30b7\u30e7\u30f3\u8ef8\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">UI \u53ca\u3073 UX\u30c7\u30b6\u30a4\u30ca\u30fc<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u30c1\u30fc\u30e0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30af\u30aa\u30ea\u30c6\u30a3\u7ba1\u7406\u90e8\u9580<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\uff06\u30c9\u30ad\u30e5\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u90e8\u968a<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u90e8\u968a \u00a0&#8211; \u7a3c\u50cd\u6642\u9593\u3068\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u8cac\u4efb\u3092\u6301\u3064<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u55b6\u696d \u00a0&#8211; \u904e\u5270\u306a\u53e3\u7d04\u675f\u3092\u3059\u308b\u3053\u3068\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u3092\u4e0b\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u00a0&#8211; \u3082\u307e\u305f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u671f\u5f85\u3092\u9593\u9055\u3063\u305f\u65b9\u3078\u5411\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u3092\u524d\u63d0\u3068\u3057\u305f\u6642\u3001\u30c1\u30e3\u30fc\u30f3\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u5e78\u798f\u5ea6\u3092\u3069\u3046\u7ba1\u7406\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5168\u4f53\u8ad6\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u7279\u5b9a\u6a5f\u80fd\u8ad6\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u554f\u984c\u306f\u3068\u3066\u3082\u5e83\u7bc4\u306a\u9818\u57df\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u305f\u3081\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u5404\u90e8\u9580\u304c\u81ea\u5206\u305f\u3061\u306e\u5f79\u5272\u3068\u305d\u306e\u8ca2\u732e\u30fb\u5f71\u97ff\u3092\u6b63\u3057\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306a\u5168\u4f53\u8ad6\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u308c\u306b\u306f\u307e\u305a\u4f1a\u793e\u306e\u30c8\u30c3\u30d7\u304c\u3001\u30c1\u30e3\u30fc\u30f3\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u5168\u793e\u54e1\u306b\u5bfe\u3057\u660e\u78ba\u306b\u5ba3\u8a00\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001CEO\u304c\u5404\u90e8\u9580\u306b\u5bfe\u3057\u3001\u5f7c\u3089\u304c\u3069\u3046\u554f\u984c\u89e3\u6c7a\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u306e\u660e\u89e3\u306a\u6307\u6a19\u3092\u63d0\u793a\u3057\u3001\u305d\u308c\u3092\u6e2c\u5b9a\u3059\u308b\u3088\u3046\u8981\u6c42\u3057\u3001\u56db\u534a\u671f\u6bce\u306b\u5b9a\u91cf\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u3088\u3046\u306b\u3001\u5b9a\u91cf\u5316\u304c\u96e3\u3057\u3044\u90e8\u9580\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u91cd\u8981\u306a\u4e8b\u696d\u6210\u679c\u306b\u7acb\u3061\u623b\u308a\u3001\u5f7c\u3089\u304c\u63a8\u5968\u3059\u308b\u6a5f\u80fd\u304c\u3001\u3069\u308c\u307b\u3069\u9ad8\u4ed8\u52a0\u4fa1\u5024\u306a\u4e8b\u696d\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u3068\u306a\u305c\u660e\u8a00\u3067\u304d\u308b\u306e\u304b\u8cea\u554f\u3057\u3001\u305d\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u7b54\u3048\u3066\u3082\u3089\u3046\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002HubSpot\u306e\u5834\u5408\u3001\u305d\u306e\u6a5f\u80fd\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u30ea\u30fc\u30c9\u6848\u4ef6\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u5411\u4e0a\u3059\u308b\u306e\u304b\uff1f\u3042\u308b\u3044\u306f\u3001\u305d\u306e\u4ed6\u306b\u65b0\u305f\u306a\u4ed8\u52a0\u4fa1\u5024\u306e\u3042\u308b\u4e8b\u696d\u6210\u679c\u304c\u3042\u308b\u306e\u304b\uff1f \u3068\u3044\u3046\u554f\u3067\u3059\u3002\u3053\u3046\u3044\u3046\u554f\u3044\u304b\u3051\u306f\u3001\u7af6\u5408\u3059\u308b\u6a5f\u80fd\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5168\u4f53\u8ad6\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u52a0\u3048\u3001\u3082\u3046\uff11\u3064\u91cd\u8981\u306a\u6226\u7565\u304c\u3042\u308a\u307e\u3059\uff1a\u305d\u308c\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u3044\u3046\u6a5f\u80fd\u306b\u5c02\u4efb\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u3042\u3066\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u30b5\u30af\u30bb\u30b9\u3092\u5e38\u306b\u8003\u3048\u308b\u5c02\u4efb\u8005\u304c\u3044\u306a\u3051\u308c\u3070\u305d\u308c\u306f\u5b9f\u73fe\u3057\u306a\u3044\u3001\u3068\u3044\u3046\u8003\u3048\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3059\u3002\u8ab0\u304b\u304c\u30c9\u30e9\u30e0\u3092\u53e9\u304d\u3001\u305d\u308c\u3092\u6700\u512a\u5148\u4e8b\u9805\u306b\u5909\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u7d44\u7e54\u3092\u7acb\u3061\u4e0a\u3052\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u3092\u4e0a\u3052\u308b\u306e\u306f\u78ba\u304b\u306b\u5168\u793e\u7684\u306a\u53d6\u308a\u7d44\u307f\u3067\u3059\u304c\u3001\u3059\u3050\u53d6\u308a\u639b\u304b\u308b\u3053\u3068\u3067\u30c1\u30e3\u30fc\u30f3\u9632\u6b62\u52b9\u679c\u304c\u51fa\u308b\u3053\u3068\u304c\uff12\u3064\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u512a\u308c\u305f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u7d04\u675f\u3057\u305f\u4e8b\u696d\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306b\u5c02\u5ff5\u3059\u308b\u5c02\u4efb\u8005\u3092\u304a\u304f<\/span><\/li>\n<li style=\"font-weight: 400;\">\u66f4\u65b0\u5951\u7d04\u3092\u78ba\u5b9f\u306b\u53d6\u308a\u4ed8\u3051\u308b\u3053\u3068\u306b\u5c02\u5ff5\u3059\u308b\u5c02\u4efb\u8005\u3092\u304a\u304f<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\uff12\u70b9\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08CSM\uff09\u30b0\u30eb\u30fc\u30d7\u304c\u6700\u4f4e\u9650\u3082\u3064\u3079\u304d\u4e3b\u6a5f\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gainsight\u793e CEO\u306e Nick Mehta\u6c0f\u306f Matrix\u793e\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u4f01\u696d\u30a4\u30d9\u30f3\u30c8\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u7d44\u7e54\u5316\u3055\u308c\u308b\u5f62\u306f\uff15\u3064\u3042\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\uff1a<a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7902\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-1024x569.png\" alt=\"\" width=\"1000\" height=\"556\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-1024x569.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-300x167.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-768x427.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-1200x667.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-740x411.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-480x267.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-36x20.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4-48x27.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-4.png 1220w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff11\u4eba\u30e1\u30f3\u30d0\u30fc\u30e2\u30c7\u30eb\uff1a \u706b\u6d88\u3057\u578b CSM<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7903\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-1024x534.png\" alt=\"\" width=\"1000\" height=\"521\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-1024x534.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-300x156.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-768x400.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-1200x625.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-740x386.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-480x250.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-36x19.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5-48x25.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-5.png 1370w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4e2d\u5c0f\u4f01\u696d\u3067\u3088\u304f\u76ee\u306b\u3059\u308b\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u6700\u521d\uff11\u4eba\u3067\u59cb\u3081\u308b\u3053\u3068\u3082\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8 \u30c1\u30fc\u30e0\u3067\u3059\u3002 \u5f7c\u3089\u306f\u30b5\u30fc\u30d3\u30b9\u306b\u5831\u544a\u3057\u305f\u308a\u3001COO\u306b\u76f4\u63a5\u5831\u544a\u3057\u305f\u308a\u3001\u307e\u305f\u306fCEO\u306b\u5831\u544a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u3048\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304b\u3089\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30b5\u30dd\u30fc\u30c8\u3001\u5951\u7d04\u66f4\u65b0\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u53e3\u30b3\u30df\u7d39\u4ecb\u306e\u7ba1\u7406\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u4f5c\u696d\u3092\u884c\u3044\u307e\u3059\u3002\u6700\u521d\u306f\u3001\u5f7c\u304c\u3042\u306a\u305f\u306e\u76ee\u3068\u306a\u308a\u8033\u3068\u306a\u308b\u306e\u3067\u7d20\u6674\u3089\u3057\u3044\u5b58\u5728\u3067\u3059\u3002\u3042\u306a\u305f\u304cCEO\u306a\u3089\u3001\u5f7c\u3089\u3068\u6bce\u9031\u4f1a\u3044\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u304b\u3089\u805e\u3044\u305f\u3053\u3068\u3001\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u30fb\u3044\u306a\u3044\u3053\u3068\u306b\u3064\u3044\u3066\u8cea\u554f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c1\u30fc\u30e0\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u6587\u5b57\u901a\u308a\u63a8\u9032\u3059\u308b\u51fa\u767a\u70b9\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30e2\u30c7\u30eb\u306e\u8ab2\u984c\u306f\u3001\u898f\u6a21\u62e1\u5927\u304c\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002 \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u5951\u7d04\u66f4\u65b0\u3092\u3059\u3079\u3066\uff11\u4eba\u3067\u9032\u3081\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002\u6700\u521d\u3053\u306e\u578b\u304b\u3089\u59cb\u3081\u308b\u306e\u306f\u826f\u3044\u3067\u3059\u304c\u3001\u304a\u305d\u3089\u304f\u6642\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u7d99\u7d9a\u3067\u304d\u306a\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u55b6\u696d\u6307\u5411\u578b CSM<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7904\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-1024x545.png\" alt=\"\" width=\"1000\" height=\"532\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-1024x545.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-300x160.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-768x409.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-1200x638.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-740x394.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-480x255.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-36x19.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6-48x26.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-6.png 1346w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u55b6\u696d\u6a5f\u80fd\u306e\u4e00\u7ffc\u3092\u62c5\u3046\u30e2\u30c7\u30eb\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u547c\u3076\u307b\u304b\u3001\u5951\u7d04\u66f4\u65b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u3042\u308b\u3044\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u65b0\u898f\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u55b6\u696d\u3068\u65e2\u5b58\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u58f2\u4e0a\u306e\u4e21\u65b9\u3092\u7d71\u62ec\u3059\u308b\u55b6\u696d\u8cac\u4efb\u8005\u3078\u5831\u544a\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u30c1\u30fc\u30e0\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u5c11\u306a\u304f\u3066\u5c0e\u5165\u8ca0\u8377\u304c\u5c11\u306a\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5229\u7528\u3059\u308b\u898f\u6a21\u306e\u5c0f\u3055\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u55b6\u696d\u3059\u308b\u5834\u5408\u306b\u3046\u307e\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u6a5f\u80fd\u3068\u306e\u63a5\u70b9\u306f\u5c11\u306a\u304f\u3001\u3080\u3057\u308d\u5951\u7d04\u66f4\u65b0\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u304c\u4e2d\u5fc3\u3068\u306a\u308b\u30b1\u30fc\u30b9\u3067\u3059\u3002\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3053\u306e\u30e2\u30c7\u30eb\u304c\u3068\u3066\u3082\u591a\u3044\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b5\u30fc\u30d3\u30b9\u6307\u5411\u578b CSM<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7905\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-1024x540.png\" alt=\"\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-1024x540.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-300x158.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-768x405.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-1200x632.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-740x390.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-480x253.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-36x19.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7-48x25.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-7.png 1370w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u30b5\u30fc\u30d3\u30b9\u6a5f\u80fd\u3068\u3057\u3066\u6301\u3064\u30e2\u30c7\u30eb\u3067\u3059\u3002 \u901a\u5e38\u3001\u30b5\u30fc\u30d3\u30b9\u90e8\u9580\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046\u53ef\u80fd\u6027\u306e\u3042\u308b\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u62c5\u5f53\u3057\u307e\u3059\u3002\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u30b5\u30dd\u30fc\u30c8\u3082\u62c5\u5f53\u3057\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306e\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u30b5\u30fc\u30b7\u30d6\u7d44\u7e54\u3068\u884c\u52d5\u3092\u5171\u306b\u3057\u307e\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u8907\u96d1\u3067\u3001\u53d6\u308a\u6271\u3046\u91d1\u984d\u3082\u9ad8\u4fa1\u306a\u3001\u30cf\u30a4\u30bf\u30c3\u30c1\u7cfb\u306e\u4e8b\u696d\u3067\u306f\u3053\u306e\u30e2\u30c7\u30eb\u304c\u591a\u3044\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u76ee\u3068\u306a\u308a\u8033\u3068\u306a\u308a\u3001\u4ea4\u901a\u6574\u7406\u3092\u3059\u308b\u8b66\u5bdf\u5b98\u306e\u3088\u3046\u306b\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4ed6\u306e\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3092\u624b\u914d\u3059\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3044\u3046\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6301\u3064\u4f01\u696d\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u6642\u3005\u3001\u8ab0\u306b\u76f8\u8ac7\u3057\u305f\u3089\u3088\u3044\u306e\u304b\u6df7\u4e71\u3057\u307e\u3059\u3002\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\uff1f\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30c1\u30fc\u30e0\uff1f \u305d\u3046\u3044\u3046\u6642\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u9069\u5207\u306a\u30c1\u30fc\u30e0\u3078\u8a98\u5c0e\u3057\u4ea4\u901a\u6574\u7406\u3059\u308b\u8b66\u5bdf\u5b98\u3068\u306a\u308b\u3053\u3068\u3067\u554f\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d71\u62ec\u578b CSM<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7906\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-1024x546.png\" alt=\"\" width=\"1000\" height=\"533\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-1024x546.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-300x160.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-768x409.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-1200x639.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-740x394.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-480x256.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-36x19.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8-48x26.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-8.png 1370w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u65e2\u5b58\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u58f2\u4e0a\u306b\u5168\u8cac\u4efb\u3092\u6301\u3064\u30c1\u30fc\u30d5 \u30ab\u30b9\u30bf\u30de\u30fc \u30aa\u30d5\u30a3\u30b5\u30fc (CCO) \u304c\u5b9f\u969b\u306b\u5b58\u5728\u3059\u308b\u306e\u304c\u3053\u306e\u30e2\u30c7\u30eb\u3067\u3059\u3002CCO\u306e\u4e0b\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u4e2d\u5fc3\u306b\u52d5\u304f\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c1\u30fc\u30e0\u3068\u3001\u5951\u7d04\u66f4\u65b0\u306b\u8cac\u4efb\u3092\u6301\u3064\u66f4\u65b0\u30c1\u30fc\u30e0\u304c\u3076\u3089\u4e0b\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8 \u30c1\u30fc\u30e0\u306f \u30a2\u30c0\u30d7\u30b7\u30e7\u30f3\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u3092\u62c5\u5f53\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u3057\u3063\u304b\u308a\u4fa1\u5024\u3092\u5f97\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u66f4\u65b0\u30c1\u30fc\u30e0\u306f\u66f4\u65b0\u5951\u7d04\u306e\u7372\u5f97\u306b\u6ce8\u529b\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30e2\u30c7\u30eb\u306e\u5229\u70b9\u306f\u3001CSM\u30c1\u30fc\u30e0\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u53cb\u4eba\u306e\u7acb\u5834\u3001\u66f4\u65b0\u30c1\u30fc\u30e0\u304c\u55b6\u696d\u30de\u30f3\u306e\u7acb\u5834\u306b\u5206\u304b\u308c\u3066\u7acb\u3066\u308b\u70b9\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u306fCSM\u304c\u81ea\u5206\u305f\u3061\u306e\u5473\u65b9\u3060\u3068\u611f\u3058\u308b\u4e00\u65b9\u3001\u56db\u534a\u671f\u8cac\u4efb\u3092\u3082\u3061\u55b6\u696d\u65b9\u6cd5\u3092\u719f\u77e5\u3057\u3066\u5951\u7d04\u7372\u5f97\u306b\u6ce8\u529b\u3059\u308b\u4eba\u3082\u6a2a\u306b\u3044\u307e\u3059\u3002\u3053\u306e\uff12\u30c1\u30fc\u30e0\u306f\u5f53\u7136\u3001\u7dca\u5bc6\u306b\u9023\u643a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002CCO\u306f\u65e2\u5b58\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u58f2\u4e0a\u306b\u5168\u8cac\u4efb\u3092\u3082\u3061\u3001\u305d\u3057\u3066\u55b6\u696d\u8cac\u4efb\u8005\u306f\u65b0\u898f\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u58f2\u4e0a\u306b\u5168\u529b\u3067\u6ce8\u529b\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u6ce8\u529b\u5148\u3092\u5206\u3051\u308b\u3053\u3068\u306f\u3001\u901a\u5e38\u826f\u3044\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5206\u96e2\u578b (\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u578b) CSM<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7907\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-1024x537.png\" alt=\"\" width=\"1000\" height=\"524\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-1024x537.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-300x157.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-768x403.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-1200x629.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-740x388.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-480x252.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-36x19.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9-48x25.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-9.png 1362w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6210\u719f\u3057\u305f\u4f01\u696d\u306b\u304a\u3051\u308b\u5178\u578b\u7684\u306a\u5f62\u3068\u3057\u3066\u6700\u3082\u3088\u304f\u898b\u304b\u3051\u308b\u306e\u304c\u3053\u306e\u30e2\u30c7\u30eb\u3067\u3059\u3002\u65e2\u5b58\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u58f2\u4e0a\u306b\u8cac\u4efb\u3092\u6301\u3064\u55b6\u696d\u8cac\u4efb\u8005\u3078\u5831\u544a\u3059\u308b\u66f4\u65b0\u30c1\u30fc\u30e0\u3068\u3001\u30b5\u30fc\u30d3\u30b9\u8cac\u4efb\u8005\u306b\u5831\u544a\u3059\u308bCSM\u30c1\u30fc\u30e0\u3068\u306b\u5206\u96e2\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002\u30dc\u30b9\u304c\u7570\u306a\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5f7c\u3089\u306f\u8981\u6240\u3067\u7d50\u3073\u3064\u304d\u3001\u5bc4\u308a\u6dfb\u3044\u306a\u304c\u3089\u52d5\u304d\u307e\u3059\u3002\u5f7c\u3089\u306f\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u307e\u3059\u3002\u8ab0\u304c\u4f55\u3092\u3059\u308b\u306e\u304b\u3001\u4ed5\u4e8b\u304c\u91cd\u8907\u3057\u306a\u3044\u304b\u3001\u3068\u3044\u3046\u554f\u984c\u304c\u5c11\u3057\u3070\u304b\u308a\u767a\u751f\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6210\u719f\u3057\u305f\u5927\u4f01\u696d\u3067\u306f\u3053\u306e\u30e2\u30c7\u30eb\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u3088\u3046\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u4f55\u304b\u3042\u3063\u305f\u6642\u306e\u5bfe\u7b56\u306e\u6a19\u6e96\u5316<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3055\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\/ \u5065\u5168\u6027\u30b9\u30b3\u30a2\u304c\u624b\u306b\u5165\u308a\u307e\u3057\u305f\u3002\u3069\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u304b\u767a\u898b\u3057\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u898f\u6a21\/ \u4fa1\u5024\u306b\u5fdc\u3058\u3066\u5bfe\u7b56\u3092\u8003\u3048\u308b\u65b9\u6cd5\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u6211\u3005\u306f\u3053\u3053\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u7570\u306a\u308b\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30cf\u30a4\u30a8\u30f3\u30c9\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u3001\u9ad8\u5ea6\u306a\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3068\u30cf\u30a4\u30bf\u30c3\u30c1\u304b\u3089\u306a\u308b\u500b\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30c7\u30fc\u30bf\u3092\u99c6\u4f7f\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u9808\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u7d5e\u3063\u3066\u6642\u9593\u3092\u4f7f\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e2d\u898f\u6a21\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u3001\u30b8\u30e3\u30b9\u30c8\u30a4\u30f3\u30bf\u30a4\u30e0\u3067\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5373\u3061\u3001\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u5065\u5168\u8def\u7dda\u304b\u3089\u5916\u308c\u304b\u3051\u305f\u3053\u3068\u3092\u30c7\u30fc\u30bf\u304c\u793a\u3057\u305f\u6642\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u306e\u3067\u3059<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5c0f\u898f\u6a21\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u81ea\u52d5\u5316\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002HubSpot\u3084Marketo\u306e\u3088\u3046\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u30b9\u30b3\u30a2\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304c\u30c8\u30ea\u30ac\u30fc\u3068\u306a\u308a\u307e\u3059<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u81ea\u52d5\u5316\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u5229\u7528\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30a2\u30d7\u30ea\u306b\u3088\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u9001\u4fe1\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u6c7a\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4e00\u90e8\u306f\u4f7f\u3063\u3066\u3044\u308b\u3051\u308c\u3069\u3001\u672c\u5f53\u306b\u5927\u304d\u306a\u4e8b\u696d\u6210\u679c\u3092\u4e0a\u3052\u308b\u306e\u306b\u5fc5\u8981\u306a\u30ec\u30d9\u30eb\u306b\u5230\u9054\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u5185\u3001\u307e\u305f\u306f\u96fb\u5b50\u30e1\u30fc\u30eb\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u307e\u3059 \uff1a<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u300cXYZ \u6a5f\u80fd\u3092\u307e\u3060\u304a\u8a66\u3057\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u3088\u3046\u3067\u3059\u306d\u3002\u3053\u306e\u6a5f\u80fd\u3092\u4f7f\u3046\u3068\u3053\u3093\u306a\u306b\u3044\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u3053\u306e\u6a5f\u80fd\u306b\u3054\u8208\u5473\u3042\u308b\u306a\u3089\u3001\u8a73\u7d30\u3092\u8aac\u660e\u3059\u308b\u30d3\u30c7\u30aa\u3092\u3053\u3053\u304b\u3089\u3054\u89a7\u304f\u3060\u3055\u3044\uff01\u300d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u8a18\u306f\u79c1\u306e\u597d\u304d\u306aTotango\u793e\u306e\u30b9\u30e9\u30a4\u30c9\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u5404\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7908\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-1024x721.png\" alt=\"\" width=\"1000\" height=\"704\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-1024x721.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-300x211.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-768x541.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-1200x845.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-740x521.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-480x338.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-24x17.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-36x25.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10-48x34.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-10.png 1346w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306b\u3082\u52b9\u679c\u7684<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306e\u30b9\u30e9\u30a4\u30c9\u306b\u3082\u63cf\u304b\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u59cb\u307e\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u73fe\u6642\u70b9\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u3067\u306f\u306a\u3044\u30c8\u30e9\u30a4\u30a2\u30eb\u4f53\u9a13\u8005\u3067\u3042\u3063\u3066\u3082\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u306b\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u9069\u7528\u3067\u304d\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u624b\u6cd5\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u4e0a\u624b\u304f\u3044\u3063\u305f\u30c8\u30e9\u30a4\u30a2\u30eb\u4f53\u9a13\u306f\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u304b\u628a\u63e1\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8ffd\u8de1\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u4f7f\u3048\u308b\u3068\u3044\u3046\u78ba\u8a3c\u3092\u30ab\u30b9\u30bf\u30de\u30fc \u306f\u4f55\u304b\u3089\u5f97\u305f\u306e\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u5229\u7528\u72b6\u6cc1\u3092\u8ffd\u8de1\u3059\u308b\u306e\u3068\u540c\u3058\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u30c7\u30fc\u30bf\u3092\u5165\u624b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8131\u843d\u3057\u305f\u30c8\u30e9\u30a4\u30a2\u30eb\u4f53\u9a13\u8005\u3078\u306f\u96fb\u8a71\u3084\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u9001\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3057\u3001\u6210\u529f\u3057\u305f\u30c8\u30e9\u30a4\u30a2\u30eb\u7d4c\u9a13\u8005\u306f\u3001\u55b6\u696d\u90e8\u968a\u304c\u9023\u7d61\u3092\u3068\u308b\u3053\u3068\u3067\u5951\u7d04\u3092\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3059\u308b\u4fa1\u5024\u306e\u3042\u308b\u898b\u8fbc\u307f\u5ba2\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u8aad\u8005\u304c\u3001\u521d\u7a3f\u306e\u8a18\u4e8b\u306b\u6f0f\u308c\u3066\u3044\u305f\u70b9\u3092\u3054\u89aa\u5207\u306b\u6307\u6458\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u304a\u3044\u3066\u679c\u305f\u3059\u91cd\u8981\u306a\u5f79\u5272\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u306f\u65b0\u898f\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u7372\u5f97\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u3060\u3068\u8003\u3048\u308b\u4eba\u304c\u5927\u534a\u3067\u3001\u305d\u306e\u305f\u3081\u306e\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u3082\u78e8\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30af\u30bb\u30b9 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8 \u30c1\u30fc\u30e0\u304c\uff11\u5bfe\uff11\u306e\u4eba\u9593\u4ecb\u5728\u578b\u3067\u884c\u3063\u3066\u3044\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u3088\u308a\u5927\u304d\u306a\u6210\u529f\u3078\u5c0e\u304f\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u3001\u3053\u306e\u5f79\u5272\u306b\u65b0\u305f\u306a\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u5c02\u4efb\u306b\u306a\u308a\u5f97\u308b\u4eba\u6750\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Crown Jewels (\u738b\u5bb6\u306e\u5b9d\u77f3\/\u6700\u3082\u9b45\u529b\u7684\u306a\u3082\u306e)&#8221; \u306a\u30c7\u30fc\u30bf\u8caf\u8535\u5eab<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u6e90\u304b\u3089\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u59cb\u3081\u308b\u3068\u3001\u305d\u3046\u3044\u3063\u305f\u60c5\u5831\u3059\u3079\u3066\u3092\u5165\u308c\u308b\u5834\u6240\u304c\u5fc5\u8981\u306a\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3059\u3002 \u73fe\u6642\u70b9\u3067\u79c1\u306f\u3001\u6b21\u306e\uff12\u3064\u306e\u30c6\u30fc\u30d6\u30eb\u3092\u6301\u3064\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u305d\u3046\u3060\u3068\u8a71\u3057\u3066\u3044\u307e\u3059\uff1a<\/span><\/p>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7909\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-1024x452.png\" alt=\"\" width=\"1000\" height=\"441\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-1024x452.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-300x133.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-768x339.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-1200x530.png 1200w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-740x327.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-480x212.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-24x11.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-36x16.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11-48x21.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-11.png 1254w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u8005\u7279\u6027\uff08Buyer Attributes\uff09\u30c6\u30fc\u30d6\u30eb\u306b\u306f\u3001\u4f1a\u793e\u540d\u3001\u53ce\u76ca\u3001\u696d\u7a2e\u306a\u3069\u306e\u3001\u8cfc\u8cb7\u8005\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u4e8b\u5b9f\u60c5\u5831\u304c\u5165\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u8005\u884c\u52d5\uff08Behaviors\uff09\u30c6\u30fc\u30d6\u30eb\u306b\u306f\u3001\u5229\u7528\u8005\u306e\u30c7\u30b8\u30bf\u30eb\u3092\u4ecb\u3057\u305f\u884c\u52d5\u306b\u3064\u3044\u3066\u77e5\u308a\u3046\u308b\u5168\u60c5\u5831\u3001\u3064\u307e\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u3069\u306e\u30da\u30fc\u30b8\u306b\u8a2a\u554f\u3057\u305f\u304b\u3001\u3069\u3093\u306a\u983b\u5ea6\u3067\u3001\u6700\u5f8c\u306f\u3044\u3064\u3067\u3001\u3069\u306e\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u3069\u306e\u6a5f\u80fd\u3092\u4f7f\u3063\u305f\u304b\u3001\u30b5\u30dd\u30fc\u30c8\u4f9d\u983c\u3092\u3057\u305f\u304b\u3001\u3069\u3093\u306a\u6ce8\u6587\u3092\u51fa\u3057\u305f\u304b\u3001\u306a\u3069\u304c\u5165\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u4f53\u9a13\u3092\u59cb\u3081\u305f\u3059\u3079\u3066\u306e\u5927\u4f01\u696d\u306e\u3046\u3061\u3001\u3053\u306e\u6a5f\u80fd\u306f\u4f7f\u3063\u305f\u3051\u3069\u3053\u306e\u6a5f\u80fd\u306f\u4f7f\u308f\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u30a2\u30d7\u30ea\u5185\u30e1\u30c3\u30bb\u30fc\u30b8\u304b\u96fb\u5b50\u30e1\u30fc\u30eb\u7d4c\u7531\u3067\u81ea\u52d5\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u4e88\u6e2c\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u3082\u4f7f\u3048\u307e\u3059\u3002 \u4f8b\u3048\u3070\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9ad8\u3044\u30c1\u30e3\u30fc\u30f3\u3068\u76f8\u95a2\u3057\u3066\u3044\u308b\u306e\u306f\u3069\u306e\u3088\u3046\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u7279\u6027\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8ffd\u52a0\u30e2\u30b8\u30e5\u30fc\u30eb\u3092\u30a2\u30c3\u30d7\u30bb\u30eb\u3057\u3046\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u5019\u88dc\u3092\u5224\u5225\u3059\u308b\u6700\u826f\u306e\u6307\u6a19\u306f\u4f55\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4eca\u65e5\u73fe\u5728\u3001HubSpot\u3084 Marketo\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u306f\u3053\u308c\u3089\uff12\u3064\u306e\u30c6\u30fc\u30d6\u30eb\u304c\u3042\u308a\u3001\u30c7\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u4e00\u90e8\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3082\u540c\u69d8\u306b\u3042\u308a\u307e\u3059\uff08\u4e0b\u8a18\u53c2\u7167\uff09\u3002\u3053\u3053\u3067\u3001SaaS\u4f01\u696d\u306f\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u76f4\u9762\u3057\u307e\u3059\uff1a\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306e\u30de\u30b9\u30bf\u30fc\u3068\u3057\u3066\u3069\u3053\u3092\u63a1\u7528\u3059\u3079\u304d\u304b\uff1f \u4f01\u696d\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u9032\u5316\u306b\u4f34\u3044\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u307e\u3059\u307e\u3059\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u305f\u3081\u3001SaaS\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u3092\u4fdd\u6301\u3059\u308b\u30d9\u30f3\u30c0\u30fc\u306b\u30ed\u30c3\u30af\u30a4\u30f3\u3055\u308c\u308b\u53ef\u80fd\u6027\u304b\u3089\u8eab\u3092\u5b88\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30d7\u30ed\u30c0\u30af\u30c8<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u7279\u5316\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u65e2\u306b\u4f55\u793e\u304b\u3042\u308a\u307e\u3059\u3002\u79c1\u306f\uff12\u5e74\u524d\u306b\u300c<\/span><a href=\"http:\/\/www.forentrepreneurs.com\/customer-engagement\/\"><span style=\"font-weight: 400;\">SaaS\u4f01\u696d\u306eCEO\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b &#8211; \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u3001\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u4e0b\u3052\u308b<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3068\u3044\u3046\u8a18\u4e8b\u3092\u66f8\u304d\u307e\u3057\u305f\u3002\u73fe\u5728\u306f\u4ee5\u4e0b\u306e\u4f01\u696d\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.totango.com\/\"><span style=\"font-weight: 400;\">Totango<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gainsight.com\/\"><span style=\"font-weight: 400;\">Gainsight<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bluenose.com\/\"><span style=\"font-weight: 400;\">BlueNose<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.evergage.com\/\"><span style=\"font-weight: 400;\">Evergage<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.scoutanalytics.com\/\"><span style=\"font-weight: 400;\">ScoutAnalytics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.frontleaf.com\/\"><span style=\"font-weight: 400;\">FrontLeaf<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.intercom.com\/\"><span style=\"font-weight: 400;\">Intercom.io<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6050\u3089\u304f\u4ed6\u306b\u3082\u3001\u79c1\u304c\u77e5\u3089\u306a\u3044\u4f01\u696d\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u3053\u308c\u3089\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30d3\u30e5\u30fc\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3057\u3054\u5e0c\u671b\u3067\u3057\u305f\u3089\u3001\u30b3\u30e1\u30f3\u30c8\u3092\u6b8b\u3057\u3066\u79c1\u306b\u304a\u77e5\u3089\u305b\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7d50\u8ad6<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u3068\u3081\u308b\u3068\u3001\u91cd\u8981\u306a\u70b9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u306fSaaS\u4e8b\u696d\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u6b7b\u6d3b\u554f\u984c<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u65b9\u6cd5\u306f2\u3064<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u6570\u3092\u6e1b\u3089\u3059<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6b8b\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u304b\u3089\u306e\u53ce\u5165\u3092\u5897\u3084\u3057\u30cd\u30ac\u30c6\u30a3\u30d6\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u3092\u9054\u6210\u3059\u308b<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5909\u52d5\u4fa1\u683c\u8ef8\u3092\u4f7f\u3063\u305f\u58f2\u4e0a\u62e1\u5927\uff08\u300c<\/span><a href=\"http:\/\/www.forentrepreneurs.com\/multi-axis-pricing-a-key-tool-for-increasing-saas-revenue\/\"><span style=\"font-weight: 400;\">\u591a\u8ef8\u4fa1\u683c\u8a2d\u5b9a\uff1aSaaS\u58f2\u4e0a\u3092\u5897\u3084\u3059\u91cd\u8981\u306a\u30c4\u30fc\u30eb<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u53c2\u7167\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30a2\u30c3\u30d7\u30bb\u30eb\uff06\u30af\u30ed\u30b9\u30bb\u30eb<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u7a4d\u6975\u7684\u306b\u30c1\u30e3\u30fc\u30f3\u3092\u7ba1\u7406\u3059\u3079\u3057<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CEO\u304c\u7387\u5148\u3057\u3066\u30c1\u30e3\u30fc\u30f3\u9632\u6b62\u306e\u91cd\u8981\u6027\u3092\u8aac\u304d\u4f1a\u793e\u5168\u4f53\u306e\u610f\u8b58\u3092\u91b8\u6210<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u91cd\u8981\u306a\u5168\u90e8\u9580\u306b\u90e8\u9580\u306e\u5b9a\u91cf\u76ee\u6a19\u3092\u8a2d\u5b9a<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5c02\u5c5e\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u7d44\u7e54\u3092\u8a2d\u7f6e<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u7d44\u7e54\u306e\u69cb\u9020\u306f\u3001\u4e0b\u56f3\u3068\u524d\u8ff0\u8a18\u4e8b\u3092\u53c2\u7167\u3057\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u629e\u3059\u308b<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7910\" src=\"http:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-1024x537.png\" alt=\"\" width=\"1000\" height=\"524\" srcset=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-1024x537.png 1024w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-300x157.png 300w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-768x403.png 768w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-740x388.png 740w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-480x252.png 480w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-24x13.png 24w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-36x19.png 36w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12-48x25.png 48w, https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/Managing_Customer_Success_to_Reduce_Churn_-_Google_Docs-12.png 1166w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30ea\u30b9\u30af\u306e\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u7279\u5b9a\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5e78\u798f\u5ea6\/ \u5065\u5eb7\u5ea6\u30b9\u30b3\u30a2\u3092\u6e2c\u5b9a\u3059\u308b<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6a5f\u80fd\u306e\u5229\u7528\u5ea6\u3067\u306a\u304f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u5951\u7d04\u7406\u7531\u3067\u3042\u3063\u305f\u91cd\u8981\u306a\u4e8b\u696d\u6210\u679c\u306b\u6ce8\u76ee<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u66f4\u65b0\u6642\u671f\u306e\u60c5\u5831\u3068\u5408\u308f\u305b\u3066\u5e78\u798f\u5ea6\u30b9\u30b3\u30a2\u3092\u7a4d\u6975\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u78ba\u5b9f\u306b\u6e80\u8db3\u3055\u305b\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6a19\u6e96\u5316\u3055\u308c\u305f\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u5e78\u798f\/ \u5065\u5168\u3067\u306a\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u6e80\u8db3\u5ea6\u3092\u5f15\u304d\u4e0a\u3052\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u8ffd\u52a0\u60c5\u5831\uff1aCustomer Success Association \u53ca\u3073 Success-con<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer Success Association\u306f\u3001\u73fe\u72b6\u3092\u63a2\u7a76\u3057\u5c06\u6765\u306e\u30d3\u30b8\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30a4\u30d9\u30f3\u30c8Success-con \u3092\u958b\u50ac\u3057\u307e\u3059\u3002\u79c1\u306f\u904e\u53bb\u306b\u540c\u30a4\u30d9\u30f3\u30c8\u3067\u767a\u8868\u3057\u307e\u3057\u305f\u3057\u3001\u5f7c\u3089\u304c\u63d0\u4f9b\u3059\u308b\u30ea\u30bd\u30fc\u30b9\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001<\/span><a href=\"http:\/\/success-con.com\/\"><span style=\"font-weight: 400;\">success-con.com<\/span><\/a><span style=\"font-weight: 400;\"> \u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 Customer Success Association\u306e\u30ea\u30bd\u30fc\u30b9\u306b\u3064\u3044\u3066\u306f\u3001<\/span><a href=\"http:\/\/customersuccessassociation.com\/\"><span style=\"font-weight: 400;\">customersuccessassociation.com<\/span><\/a><span style=\"font-weight: 400;\"> \u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS\u4e8b\u696d\u306e\u6307\u6a19\u3068\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\uff1a\u300c<\/span><a href=\"http:\/\/www.forentrepreneurs.com\/demystifying-churn\/\"><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u89e3\u8aad\uff1a\u540c\u6307\u6a19\u306e\u6e2c\u5b9a\u3068\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8b1d\u8f9e<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0b\u8a18\u306e\u7686\u3055\u3093\u306b\u611f\u8b1d\u306e\u8a00\u8449\u3092\u7533\u3057\u4e0a\u3052\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Matrix Partners\u793e\u306eEIR\u3067\u3042\u308bKaren Rubin\u6c0f\uff08\u5143HubSpot\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u306f\u3001\u540c\u793e\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u4f01\u696d\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30a4\u30d9\u30f3\u30c8\u3092\u62c5\u5f53\u3057\u3001\u305d\u308c\u304c\u3053\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u306b\u7e4b\u304c\u308a\u307e\u3057\u305f\u3002 \u5f7c\u5973\u306f\u3053\u306e\u6295\u7a3f\u306e\u5171\u540c\u57f7\u7b46\u8005\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SaaS\u4e8b\u696d\u306b\u95a2\u3059\u308b\u307b\u307c\u3059\u3079\u3066\u306b\u3064\u3044\u3066\u5b66\u3070\u305b\u3066\u304f\u308c\u305fHubSpot\u306e\u4ef2\u9593\u305f\u3061\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gainsight.com\/\"><span style=\"font-weight: 400;\">Gainsight<\/span><\/a><span style=\"font-weight: 400;\">\u306eCEO\u3067\u3042\u308bNick Mehta\u6c0f\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u7d44\u7e54\u69cb\u9020\u306b\u95a2\u3059\u308b\u90e8\u5206\u3092\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3092\u542b\u3081\u5bc4\u7a3f\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Totango\u306e\u5275\u59cb\u8005\u517cCEO\u3067\u3042\u308bGuy Nirpaz\u6c0f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u540c\u3058\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u4f01\u696d\u306b\u304a\u3044\u3066\u4e8b\u696d\u6210\u679c\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u4e00\u8cab\u3057\u3066\u5f37\u8abf\u3057\u3066\u304d\u305fMike Krupka\u6c0f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Matrix Partners\u793e\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3057\u305f\u4f01\u696d\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u63a8\u9032\u3059\u308b\u65b9\u305f\u3061<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SaaS\u4e8b\u696d\u306e\u5065\u5168\u6027\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u56f2\u3044\u8fbc\u3093\u3067\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u80fd\u529b\u3068\u76f4\u63a5\u7d10\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u6e80\u8db3\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5951\u7d04\u6642\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7d04\u675f\u3057\u305f\u5f7c\u3089\u306e\u4e8b\u696d\u4e0a\u306e\u6210\u679c\u3092\u304d\u3061\u3093\u3068\u63d0\u4f9b [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2018],"tags":[2019,2023,2020,2021,2024,2025,2026,2027,2022],"coauthors":[886],"class_list":["post-7896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-ja","tag-churn-ja","tag-customer-success-ja","tag-saas-ja","tag-saas-churn-ja","tag-saas-customer-engagement-ja","tag-saas-customer-retention-ja","tag-saas-renewals-ja","tag-saas-retention-ja","tag-startup-help-ja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - For Entrepreneurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - For Entrepreneurs\" \/>\n<meta property=\"og:description\" content=\"SaaS\u4e8b\u696d\u306e\u5065\u5168\u6027\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u56f2\u3044\u8fbc\u3093\u3067\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u80fd\u529b\u3068\u76f4\u63a5\u7d10\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u6e80\u8db3\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5951\u7d04\u6642\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7d04\u675f\u3057\u305f\u5f7c\u3089\u306e\u4e8b\u696d\u4e0a\u306e\u6210\u679c\u3092\u304d\u3061\u3093\u3068\u63d0\u4f9b [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/\" \/>\n<meta property=\"og:site_name\" content=\"For Entrepreneurs\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-05T13:30:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-23T17:29:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Skok\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bostonvc\" \/>\n<meta name=\"twitter:site\" content=\"@bostonvc\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Skok\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"David Skok\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/\"},\"author\":{\"name\":\"David Skok\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#\\\/schema\\\/person\\\/66c2c5e7203178fe6120da81b6d26e93\"},\"headline\":\"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\",\"datePublished\":\"2013-11-05T13:30:52+00:00\",\"dateModified\":\"2017-10-23T17:29:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/\"},\"wordCount\":141,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg\",\"keywords\":[\"churn\",\"Customer Success\",\"SaaS\",\"SaaS churn\",\"SaaS customer engagement\",\"SaaS customer retention\",\"SaaS renewals\",\"SaaS retention\",\"Startup Help\"],\"articleSection\":[\"Customer Success\"],\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/\",\"url\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/\",\"name\":\"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - For Entrepreneurs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg\",\"datePublished\":\"2013-11-05T13:30:52+00:00\",\"dateModified\":\"2017-10-23T17:29:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg\",\"width\":960,\"height\":721},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/customer-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Success\",\"item\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/category\\\/customer-success-ja\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/\",\"name\":\"For Entrepreneurs\",\"description\":\"Expertise, Wisdom and Resources for Startups and Entrepreneurs\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#organization\",\"name\":\"Matrix Partners\",\"url\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.forentrepreneurs.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Matrix_Primary_Logo.png?fit=800%2C323&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.forentrepreneurs.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Matrix_Primary_Logo.png?fit=800%2C323&ssl=1\",\"width\":800,\"height\":323,\"caption\":\"Matrix Partners\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/bostonvc\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dskok\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/#\\\/schema\\\/person\\\/66c2c5e7203178fe6120da81b6d26e93\",\"name\":\"David Skok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3adf00915fc630c8fd435bcd046340e77365b6a0629dec7ac59acd26e6726d1?s=96&d=mm&r=g2bc8c941b0af920fd0b9b9e5aaf92cbf\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3adf00915fc630c8fd435bcd046340e77365b6a0629dec7ac59acd26e6726d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3adf00915fc630c8fd435bcd046340e77365b6a0629dec7ac59acd26e6726d1?s=96&d=mm&r=g\",\"caption\":\"David Skok\"},\"description\":\"David is a serial entrepreneur who founded a total of four companies, and did one turn-around. In 2001, he joined Matrix Partners, who had backed his last two startups, as a VC investor. Successful exits as a VC include: HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio. David currently serves on the boards of Atomist, Apollo GraphQL, CloudBees, Namely, and Salsify.\",\"sameAs\":[\"http:\\\/\\\/www.matrixpartners.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dskok\",\"https:\\\/\\\/x.com\\\/bostonvc\"],\"url\":\"https:\\\/\\\/www.forentrepreneurs.com\\\/ja\\\/author\\\/david\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - For Entrepreneurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - For Entrepreneurs","og_description":"SaaS\u4e8b\u696d\u306e\u5065\u5168\u6027\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u56f2\u3044\u8fbc\u3093\u3067\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u80fd\u529b\u3068\u76f4\u63a5\u7d10\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u6e80\u8db3\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5951\u7d04\u6642\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7d04\u675f\u3057\u305f\u5f7c\u3089\u306e\u4e8b\u696d\u4e0a\u306e\u6210\u679c\u3092\u304d\u3061\u3093\u3068\u63d0\u4f9b [&hellip;]","og_url":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/","og_site_name":"For Entrepreneurs","article_published_time":"2013-11-05T13:30:52+00:00","article_modified_time":"2017-10-23T17:29:34+00:00","og_image":[{"width":960,"height":721,"url":"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg","type":"image\/jpeg"}],"author":"David Skok","twitter_card":"summary_large_image","twitter_creator":"@bostonvc","twitter_site":"@bostonvc","twitter_misc":{"\u57f7\u7b46\u8005":"David Skok","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206","Written by":"David Skok"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#article","isPartOf":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/"},"author":{"name":"David Skok","@id":"https:\/\/www.forentrepreneurs.com\/ja\/#\/schema\/person\/66c2c5e7203178fe6120da81b6d26e93"},"headline":"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8","datePublished":"2013-11-05T13:30:52+00:00","dateModified":"2017-10-23T17:29:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/"},"wordCount":141,"commentCount":0,"publisher":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/#organization"},"image":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg","keywords":["churn","Customer Success","SaaS","SaaS churn","SaaS customer engagement","SaaS customer retention","SaaS renewals","SaaS retention","Startup Help"],"articleSection":["Customer Success"],"inLanguage":"ja","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/","url":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/","name":"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - For Entrepreneurs","isPartOf":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#primaryimage"},"image":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg","datePublished":"2013-11-05T13:30:52+00:00","dateModified":"2017-10-23T17:29:34+00:00","breadcrumb":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#primaryimage","url":"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg","contentUrl":"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg","width":960,"height":721},{"@type":"BreadcrumbList","@id":"https:\/\/www.forentrepreneurs.com\/ja\/customer-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.forentrepreneurs.com\/ja\/"},{"@type":"ListItem","position":2,"name":"Customer Success","item":"https:\/\/www.forentrepreneurs.com\/ja\/category\/customer-success-ja\/"},{"@type":"ListItem","position":3,"name":"\u30c1\u30e3\u30fc\u30f3\u3092\u9632\u6b62\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8"}]},{"@type":"WebSite","@id":"https:\/\/www.forentrepreneurs.com\/ja\/#website","url":"https:\/\/www.forentrepreneurs.com\/ja\/","name":"For Entrepreneurs","description":"Expertise, Wisdom and Resources for Startups and Entrepreneurs","publisher":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forentrepreneurs.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.forentrepreneurs.com\/ja\/#organization","name":"Matrix Partners","url":"https:\/\/www.forentrepreneurs.com\/ja\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.forentrepreneurs.com\/ja\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.forentrepreneurs.com\/wp-content\/uploads\/2021\/11\/Matrix_Primary_Logo.png?fit=800%2C323&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.forentrepreneurs.com\/wp-content\/uploads\/2021\/11\/Matrix_Primary_Logo.png?fit=800%2C323&ssl=1","width":800,"height":323,"caption":"Matrix Partners"},"image":{"@id":"https:\/\/www.forentrepreneurs.com\/ja\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/bostonvc","https:\/\/www.linkedin.com\/in\/dskok\/"]},{"@type":"Person","@id":"https:\/\/www.forentrepreneurs.com\/ja\/#\/schema\/person\/66c2c5e7203178fe6120da81b6d26e93","name":"David Skok","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/secure.gravatar.com\/avatar\/d3adf00915fc630c8fd435bcd046340e77365b6a0629dec7ac59acd26e6726d1?s=96&d=mm&r=g2bc8c941b0af920fd0b9b9e5aaf92cbf","url":"https:\/\/secure.gravatar.com\/avatar\/d3adf00915fc630c8fd435bcd046340e77365b6a0629dec7ac59acd26e6726d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d3adf00915fc630c8fd435bcd046340e77365b6a0629dec7ac59acd26e6726d1?s=96&d=mm&r=g","caption":"David Skok"},"description":"David is a serial entrepreneur who founded a total of four companies, and did one turn-around. In 2001, he joined Matrix Partners, who had backed his last two startups, as a VC investor. Successful exits as a VC include: HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio. David currently serves on the boards of Atomist, Apollo GraphQL, CloudBees, Namely, and Salsify.","sameAs":["http:\/\/www.matrixpartners.com","https:\/\/www.linkedin.com\/in\/dskok","https:\/\/x.com\/bostonvc"],"url":"https:\/\/www.forentrepreneurs.com\/ja\/author\/david\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.forentrepreneurs.com\/wp-content\/uploads\/2013\/11\/1-0ykBW_TOsQmHsFlpz1YJLw.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p65uLX-23m","_links":{"self":[{"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/posts\/7896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/comments?post=7896"}],"version-history":[{"count":0,"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/posts\/7896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/media\/7912"}],"wp:attachment":[{"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/media?parent=7896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/categories?post=7896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/tags?post=7896"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.forentrepreneurs.com\/ja\/wp-json\/wp\/v2\/coauthors?post=7896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}