Is Your Startup Idea Viable?
As a serial entrepreneur, I learned a lot of lessons from things that didn’t work. These lessons later on shaped my ideas on what would be needed to build a successful startup company. When I became a VC, I realized …
The 8 Dangers of Channel Sales
This post is part of my series An Analysis of 5 Business Models.
Channel sales can be used to create extremely successful business models. The channel gives powerful leverage to an organization, adding additional sales resources, and taking advantage …
Field Sales: The Most Expensive Acquisition
This post is part of my series An Analysis of 5 Business Models.
Direct sales using a field salesforce is one of the most expensive ways to pursue customer acquisition, and as a result only works for larger deal …
Viral Acquisition? Great if You Can Monetize
This post is part of my series An Analysis of 5 Business Models.
Many businesses talk about Viral marketing, but in reality, only a few are actually able to pull off true viral marketing. The effect of viral marketing …