Welcome to For Entrepreneurs

For Entrepreneurs is a blog for startups and entrepreneurs, written by David Skok, a five time serial entrepreneur turned VC (now at Matrix. Partners). It aims to address the key issues they will face in getting started, getting funded, and building a successful company. Although applicable to most startups, there is strong focus on SaaS businesses, and building a sales and marketing machine.

New to this site?

You might find the following blog posts and articles a good place to start:

Hi, my name is David Skok. I am a serial entrepreneur turned VC. I have a great passion for helping entrepreneurs and startups. I started my first company a few months after leaving university at the age of 21, and over the next 25 years, founded a total of four companies (Skok Systems, Corporate Software Europe, Watermark Software, and SilverStream Software) and did one turnaround (Xionics). I have had my share of ups and downs. I was lucky enough to have three of these companies go public, one was acquired, and one initially succeeded, but then failed when I moved the company to the US. I often remark that I learned more from that one failure than I have from all of my successes.

After 25 years as an entrepreneur, I became a venture capital partner at Matrix Partners, the firm that had backed my last two companies. I had worked with 15 different VC firms, and Matrix had clearly been my best partner, earning my strong loyalty with their support through some very tough times. It was fun to move to the “dark side” and be in a position to help other entrepreneurs. As a VC, I have had the very good fortune to invest alongside some spectacular management teams, including  JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, and CloudSwitch which have all had successful exits. I currently serve on the boards of HubSpot, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), CloudBees, Enservio, GrabCAD, OpenSpan, and VideoIQ.

I am very passionate about helping other entrepreneurs, having seen how important it is to get that help, encouragement, and support in the early days of creating my own ventures. If you are interested in learning more about what experiences have shaped my thinking, you may enjoy reading the following blog post: What drives great entrepreneurs.

In addition to the articles that I will post, I will also enlist the help of guest bloggers who I believe represent some of the best entrepreneurial and executive minds in the business.

If you would like to receive an email when new articles are published, please leave enter your email address in the form on the right hand side. To contact me, please email me at: dskok (at) matrixpartners.com. I would enjoy hearing from you.

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  • “TRUSTIN” Research Service

    Hello – I would have an interest in knowing how (or about) a person with a start-up
    or new concept goes about informing orthers (who might have an interest in knowing about these first attempts).
    Hyman Brenner, 678 Washingto St., # 314, Lynn, MA 01901
    1-781-593-0394 (pls lv a message and tel call back #)
    hlb@usa.com
    hymanbrenner@yahoo.com

  • Sheddy

    Hi, do you know anything about investors?

  • http://www.mobincube.com/ ignacio_mobincube

    Congratulations David, your site seems to be really useful for entrepreneurs like me. As a VC, could you give some advice for those european companies willing to settle in the USA to expand their business and look for true VCs? Unfortunately there are no true VCs in Europe, at least in Spain. They don’t take risk at all, therefore we are planning to move to USA.

  • http://www.facebook.com/jpmaroney.personal JP Maroney

    Good to connect… just learned about you from Noah Kagen at appsumo. Looking forward to picking up some good ideas from ya.

  • Muhammed Sultan

    I am (i2bm dot com) interested in communicating with: 1) tiger innovative developers in AI, 2) know-how entrepreneurs to market world-award winning SaaS tech

  • http://www.welive2care.com/ lead generation company

    Do you have free downloadable ebook about making a business plan?

  • http://GrowMap.com Gail Gardner

    That is an option the blog owner selects. Usually they want you to come visit their blog and benefit from the comments as well as their posts; however, some people only read in RSS readers so I set mine to full posts because a thought leader who only readers posts in a reader and wanted to read mine asked me to do so.

    You can change to full posts if you wish, but may get fewer people actually coming to your blog from your feed. Speaking of feeds, are you aware that FeedBurner seems to be fading away? You may want to consider changing over while you can still access your subscribers and have time to encourage them to move with you.

  • Richard Green

    I have used this site for 1 start up, referred it to 7 others and now back for a refresher as we begin evvnt.com.

    The bible for Saas start up

  • Ari Block

    Hi Guys, I have a question when does a startup start to do marketing and sales activities ? do you work on a good product first or try to sell what you don’t have ?

  • http://www.forentrepreneurs.com David Skok

    Ari – I believe you should be out talking to customers continuously in the very early days getting feedback (i.e. Lean Startup methodology). In a way that is a form of selling, but it should be done in a way where your ears are open to hear the feedback of whether your idea is viable. It’s other purpose is find out if the product needs changes, who is the best initial target market segment, which people inside the organization are right to sell to, what messaging is resonating, what pricing, etc. This should all be done by the founders, as they are the one’s who can act on the feedback.
    Then as the product gets closer to beta, I believe you want to transition to real selling, as you want to get a series of customers in beta that are actually going to pay for the product when it ships.
    I have a three part post on this topic here: http://www.forentrepreneurs.com/setting-the-startup-accelerator-pedal/
    I hope I interpreted your question correctly.

  • http://www.facebook.com/profile.php?id=750225149 Kerrylynn Osbourne

    Hey David Could you email me please kerrylynn709@hotmail.com …thank you so much

  • Michael Stockwell

    Hi David,

    Thanks for your outstanding articles. I tried several times to download the Excel spreadsheet from your article “Running a SaaS Business” ‘Q3, Should I hit the accellerator?’ (http://www.forentrepreneurs.com/wp-content/uploads/2012/09/SaaS-Economics-10 )– but was not successful. Is their a link posted elsewhere or would you mind sending it to me?

    Thanks so much.

    Mike@BizNextGen.com

  • http://www.forentrepreneurs.com David Skok

    Michael – I will send it to you by emai.

  • Cale

    20 year old company announces:

    Think about how much time everyone spends every day…
    On the phone (local & long distance)…
    Watching television…
    Sending text messages…
    Surfing the internet…
    Using natural gas and electricity…
    Imagine if you got paid every time someone did any of those things and more…
    This is what ACN is all about!

    http://cnlinc.acndirect.com

    http://cnlinc.acnibo.com

  • Cale
  • Ally

    Dear David, I am very keen follower of your blog. Thanks again for great articles. I have a quick question for you. which software programme shall we use for following-up for our payments? As a SaaS company, our customers pay us on monthly basis and it is really difficult to follow payments with usual accounting softwares. Any advice on this? Thanks and best regards

  • http://www.forentrepreneurs.com David Skok

    A few that I know of are Zuora, Recurly, and Chargify. I don’t know any of them well, but other readers might have some thoughts.

  • Beeingsocial

    David,
    great advise, thank you. Any advise for selling ad and marketing services?

  • http://www.forentrepreneurs.com David Skok

    I’m sorry to say that I cant help, as I don’t have any experience in that area.

  • Associations

    I just read your blog & found lots of advice through your blog. Thanks for sharing it with us. Associations

  • http://www.forentrepreneurs.com David Skok

    Thanks for taking the time to provide the feedback!

  • steve

    Hi David My beautiful wife and I are retired. We purchased around 900 acres to live on. I have been pondering an idea of offering (as in sharing) part of this to/with someone with energy to establish some type of aquaponics business since I believe future food shortages will provide an incredible opportunity. ie we supply the land and some help and they would want to run with this idea. ps, I’m in Qld Australia