Welcome to For Entrepreneurs

ForEntrepreneurs listed as Number 2 in Forbe’s list of 100 Best Web Sites for Entrepreneurs.

For Entrepreneurs is a blog for startups and entrepreneurs, written by David Skok, a five time serial entrepreneur turned VC (now at Matrix. Partners). It aims to address the key issues they will face in getting started, getting funded, and building a successful company. Although applicable to most startups, there is strong focus on SaaS businesses, and building a sales and marketing machine.

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You might find the following blog posts and articles a good place to start:

Hi, my name is David Skok. I am a serial entrepreneur turned VC. I have a great passion for helping entrepreneurs and startups. I started my first company a few months after leaving university at the age of 21, and over the next 25 years, founded a total of four companies (Skok Systems, Corporate Software Europe, Watermark Software, and SilverStream Software) and did one turnaround (Xionics). I have had my share of ups and downs. I was lucky enough to have three of these companies go public, one was acquired, and one initially succeeded, but then failed when I moved the company to the US. I often remark that I learned more from that one failure than I have from all of my successes.

After 25 years as an entrepreneur, I became a venture capital partner at Matrix Partners, the firm that had backed my last two companies. I had worked with 15 different VC firms, and Matrix had clearly been my best partner, earning my strong loyalty with their support through some very tough times. It was fun to move to the “dark side” and be in a position to help other entrepreneurs. As a VC, I have had the very good fortune to invest alongside some spectacular management teams, including  JBoss, AppIQ, Tabblo, Netezza, Diligent, CloudSwitch and TribeHR which have all had successful exits. I currently serve on the boards of HubSpot, Digium, CloudBees, Enservio, GrabCAD, OpenSpan, SageCloud, Salsify and VideoIQ.

I am very passionate about helping other entrepreneurs, having seen how important it is to get that help, encouragement, and support in the early days of creating my own ventures. If you are interested in learning more about what experiences have shaped my thinking, you may enjoy reading the following blog post: What drives great entrepreneurs.

If you would like to receive an email when new articles are published, please leave enter your email address in the form on the right hand side. To contact me, please email me at: dskok (at) matrixpartners.com. I would enjoy hearing from you.

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  • http://www.forentrepreneurs.com David Skok

    Hi Lisa, sorry for the delayed response. I have been struggling with email overload. You might want to consider contacting the Bridge Group who were the source of the data in this post: http://www.forentrepreneurs.com/metrics-and-compensation-for-saas-inside-sales/

  • Ali Raza

    David, I just read a fantastic resource on SaaS at http://www.interoute-iam.com/resources/saas-resources/ and you are mentioned in this. Check it out.

  • http://www.forentrepreneurs.com David Skok

    That’s a great resource. Thanks for bringing it to my attention!

  • Mark

    If you want a book that is inspiring for all entrepreneurs check out http://www.TheYoungEntrepreneur.com

  • Ahmed Farooq

    Dear David, I have read many of your articles and seen the presentations on slide share – great stuff, very motivational! I am struggling with a question and thought would ask for your advice. How can I find the cost of online customer acquisition benchmarks by industry? I am particularly interested in the travel industry. Any pointers are greatly appreciated, thanks! Best Ahmed

  • http://www.forentrepreneurs.com David Skok

    Hi Ahmed, Unfortunately I’m not aware of any site that provides these. Sorry!

  • rporcello

    Hi Krishna,

    try Tommaso Di Bartolo. He has more experience in this area than anyone I know. He started a platform a few years ago called SaaS Distribution that had one of the few distribution agreements worldwide for all Microsoft cloud products, Trend Micro, Thinkware, Postini, etc. He had even created his own models for customers – repackaging the offerings from the big players.

    http://www.linkedin.com/in/tommasodibartolo

  • AK

    Hi David,

    I am running a cohort analysis and am curious if I am doing it correctly. The question comes in when we are looking at expansion customers. As you know generally a cohort analysis shows how many seats from each cohort remain at the end of each month. Generally this is a lower number, for instance, 40 in Jan and 35 in Feb, due to churn. However, we have expansion revenue in the form of customers adding more seats (not upgrades). Should those expansion seats be an addition to the cohort? For instance, if the Jan cohort started with 40 and then added 5 seats in Feb, should the number jump to 45 for Feb, or should we only be counting churn in seats and the new addition of seats be counted in the Feb cohort?

    Thanks very much for your help. We greatly appreciate it!