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Customer Acquisition: Maximizing your Funnel

This blog post focuses on how B2B companies can optimize their customer acquisition funnels using a customer-centric methodology to analyze and remove blockage points.

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Acquiring customers in the B2B world involves using a variety of marketing and sales steps with …

Designing Metrics for Success

Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In …