Customer Acquisition: Maximizing your Funnel
![](https://i0.wp.com/www.forentrepreneurs.com/wp-content/uploads/2010/07/8Xy9MK17iiBX1jpYAIGDrUVr3ucEIQO3_rbHyKwuqZk.jpg?fit=720%2C960&ssl=1)
This blog post focuses on how B2B companies can optimize their customer acquisition funnels using a customer-centric methodology to analyze and remove blockage points.
Acquiring customers in the B2B world involves using a variety of marketing and sales steps with …
Designing Metrics for Success
![](https://i0.wp.com/www.forentrepreneurs.com/wp-content/uploads/2010/01/Nk3y58UcggqCM5o5XAI7187yi4WQuJb0tOpMuQp9rns.jpg?fit=800%2C534&ssl=1)
Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In …