Building a Sales and Marketing Machine Webinar
Slides and video on “Building a Sales and Marketing Machine”, with a discussion on how to optimize your sales & marketing funnel. Presented as a HubSpot Webinar last week together with Mike Volpe, the VP of Marketing at HubSpot.…
SaaS Business Models – Slide Deck
I presented the following set of slides to the Mass TLC group as the keynote for the “SaaS Business Model Update — Creating and Managing Revenues” event. The slides should be useful for anyone interested in learning about the key …
SaaS Economics – Part 2: Scaling the Business
This is the second part of a 2 part series that discusses the cash flow trough that happens to SaaS, or other subscription/recurring revenue businesses when they decide to scale their business by ramping sales and marketing. These kinds of …
SaaS Economics – Part 1: The SaaS Cash Flow Trough
This post provides SaaS entrepreneurs with an Excel spreadsheet model and graphs that show the cash flow trough that happens to SaaS, or other subscription/recurring revenue businesses that use a sales organization. These kinds of SaaS businesses face a cash …
