Optimize Your Funnel By Getting Inside Your Buyer’s Head

Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In my talk given at Heavybit as part of their speaker series, I discuss how to design a great sales process, analyze the buyers journey, and shorten the time to customer conversion from trials, freemium and open source products.

Using examples from companies like JBoss, Apollo GraphQL and Cloudbees, this slide deck offers sales and marketing machine methodology including:

  • Tactics to reducing customer friction
  • Identifying and removing blocks in the funnel
  • Producing that Wow! Moment imperative to converting users into customers

About the Author

David Skok

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