SaaS Dashboard Example – For annual contracts using ACV

This page is a supplement to the SaaS Metrics 2.0 blog post that provides a comprehensive study of the key metrics to understand and optimize a SaaS business. It is designed to be read in conjunction with that post.




More detailed information on the definition of these different metrics can be found here.

About the Author

David Skok

Stay updated

Related Posts

This post is part of my series An Analysis of 5 Business Models. Recurring revenue is the...

Pacific Crest, an investment banking firm with a strong focus on SaaS, has surveyed a 70 SaaS...

Looks at the high level goals of a SaaS business and drills down to expose the key metrics....

  • Alex

    Hi David,

    Thanks a lot for the post, it is really helpful.
    I have a question about your Starting and Ending ARR.
    Here, you are showing monthly values for annual recurring revenue.
    It seems that the ending ARR is the starting ARR of the next months which is true for monthly subscriptions.
    However, as this page is about annual subscriptions (as it is the case with the business I am working for), the changes to the ARR (new, expansion, churn) should be related to the (same month of the) previous year.
    Would you agree or is there some flaw in my thinking?

    Thanks for any comment, Alex