Startups frequently make one of two mistakes: spending too much money, or spending too little money. A key job of the CEO is knowing where to set the startup accelerator pedal. In a recent series of three blog posts published in GigaOm, I discuss the three key phases of a startup lifecycle, and how each phase requires a different focus, and approach to spending.
The three blog posts can be found here:
Part 1: Accelerate Your Startup: Tuning the Engine
Part 2: Accelerate Your Startup: Adding Gas to the Tank
Part 3: Accelerate Your Startup: It’s Time to Floor It
The diagram below summarizes the three phases and the different approaches to spending.