Top Two Reasons for Churn
In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are:
- Failure to successfully onboard the customer
- Loss of the champion who drove
Managing Customer Success to Reduce Churn
The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. To do this, they have to ensure that their customers are happy. That means making sure they get the promised business …
Measure Customer Engagement: Increase Conversion and Lower Churn
The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key …
