Building a Sales and Marketing Machine Webinar

December 20, 2010 • David Skok

Slides and video on “Building a Sales and Marketing Machine”, with a discussion on how to optimize your sales & marketing funnel. Presented as a HubSpot Webinar last week together with Mike Volpe, the VP of Marketing at HubSpot.

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View the Slides Below

Build a Sales & Marketing Machine

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  • Anonymous

    Hello David.
    It’s a great presentation, very usefull for entrepreneurs currently building sales process. The idea to simplify and remove all unnecessary steps makes a lot of senses.
    I’m not sure this will lead to more customers though, as you’ll get more pple simply interested in trying your product (like your competitors eg). But it makes sense to think that you’ll get more chances to surprise potential customers in a good way (hopefully) and *maybe* to convert them.

    I’ve not seen you developing the concept of “raw leads” before (maybe i missed a post, very probable) ; it’s a very interesting thing to categorize prospects in 2 : those who already have the problem (looking for queries like “crm solution for me”) and those who are not and need to be educated (looking for very different types of queries on gg).

    Well one thing I’d love to see is the blogs/books that most influenced you on the subject. Maybe a next post ;-)

    Cheers,
    T.

  • http://www.forentrepreneurs.com David Skok

    Hi Thiebaut,

    Thanks for your comment.

  • http://twitter.com/Haivoltage Haivoltage

    Thx! I’m inspired… just need to find the right path to go for our small company.

    Hai

  • http://www.cosential.com Dan Cornish

    These are so helpful, I feel like I almost have to give you some stock in my company for all of the good information! This stuff is the real deal. Thanks.

  • http://www.forentrepreneurs.com David Skok

    Dan, Thanks for your support. No stock needed – would just love to see your startup succeed. Best of luck!

  • Chris Windley

    Great Video David and very timely one for me. Thank you. Regards and Happy New Year.

  • http://twitter.com/thebonnett Brad Bonnett

    Great presentation at HBS on this yesterday. I really enjoyed the manufacturing analogy to the sales and marketing funnel. “Why can’t you increase your sales by 5X next month. Response: ‘We cant because of ….’ Thats your bottle neck”. Very insightful way to look at it.

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