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The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. To do this, they have …Read This Article
“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics …Read This Article
Pacific Crest, an investment banking firm with a strong focus on SaaS, has surveyed a 70 SaaS companies with very interesting results. There is …Read This Article
Summary: Illustrates graphically why churn is a huge problem a SaaS company gets larger. It also looks at a very surprising factor that can …Read This Article
The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales …Read This Article