Customer Acquisition & Monetization

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Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author’s own methodology: Building a Sales & Marketing Machine.

This presentation was given to the tech community in Atlanta on Feb 11th, 2009. It summarizes in a single presentation several of the key themes on this web site.

View more presentations from David Skok.
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David Skok

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