Customer Acquisition & Monetization

Posts

Categories

Tags

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author’s own methodology: Building a Sales & Marketing Machine.

This presentation was given to the tech community in Atlanta on Feb 11th, 2009. It summarizes in a single presentation several of the key themes on this web site.

View more presentations from David Skok.
About the Author

David Skok

Stay updated

Related Posts

302shares Building a Sales and Marketing Machine is a structured methodology for...

278shares This is part of my series on Building a Sales and Marketing Machine. In...

50shares This is part of my series on Building a Sales and Marketing Machine. In this...

Send this to a friend