Business Model

Business Model is the category for all posts discussing business models for startups

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This post is part of my series An Analysis of 5 Business Models. Channel sales can be used to create extremely successful business models. The channel gives powerful leverage to an organization, adding additional sales resources, and taking advantage of existing customer relationships that the channel partners bring...

This post is part of my series An Analysis of 5 Business Models. Direct sales using a field salesforce is one of the most expensive ways to pursue customer acquisition, and as a result only works for larger deal sizes. There are several significant challenges with building a field salesforce in the high tech...

This post is part of my series An Analysis of 5 Business Models. One of the most powerful techniques available for customer acquisition is giving away a free product or service. You can see the success of this with companies like Google, Facebook, JBoss, MySQL, HubSpot (with their free WebSiteGrader.com), etc. One of...

In the past most startups occurred because a new technology had come along that would provide solution to a problem that could not be solved previously. (As an example, an unmet need was the pain of creating and editing documents. The solution was word processing, and the technological trigger that made this possible...

Reason 1: Market Problems A major reason why companies fail, is that they run into the problem of their being little or no market for the product that they have built. Here are some common symptoms: There is not a compelling enough value proposition, or compelling event, to cause the buyer to actually commit to...