As anyone involved with startups will tell you, focus is key to success. But, it can be very hard when there is a huge overload of topics clamoring for a startup CEO’s attention. In order to achieve the necessary focus and understand what you need to accomplish to ensure success/survival, you need to truly understand the SaaS founder’s journey and what matters at each stage. There are several key points to hone in on:
- Recognize and understand where you are in the lifecycle of your startup
- Know at what point you will run out of cash
- Understand the milestones you need to reach for a successful fundraise before you run out of cash
- Choose the right actions for the stage you are in
In my talk at SaaStock 2017 in Dublin, I dive into each of these key points and look at how to approach the process of searching for a repeatable, scalable, and profitable growth model.