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Matrix Growth Academy – Zero to 100 Videos

Introduction

Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on …

WebSummit Presentations

I presented on two topics at WebSummit 2018 in Lisbon on November 6th. The slides and videos of those two presentations can be found below. The videos are provided courtesy of WebSummit. 

Special bonus: for those interested in the fun …

The Science behind Viral Marketing

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to …

Slides on Building a Sales & Marketing Machine

Here is the slide deck that I presented last night at the Boston Lean Startup Circle.

The slide deck describes how to build a Sales & Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.

Customer Acquisition: Maximizing your Funnel

This blog post focuses on how B2B companies can optimize their customer acquisition funnels using a customer-centric methodology to analyze and remove blockage points.

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Acquiring customers in the B2B world involves using a variety of marketing and sales steps with …

Designing Metrics for Success

Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In …

Lessons Learned – Viral Marketing

A short study of this web site reveals that a hugely important factor for success in startup companies is finding ways to acquire customers at a low cost. In the Business Models section, we looked at the perfect business model: …