The Key Drivers for SaaS Success




SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:

  • An intro to SaaS metrics
  • Unit economics
  • LTV and churn: An in-depth look
  • Variable pricing axes
  • Months to recover CAC
  • The primary unit of growth: Sales
  • Understanding public SaaS companies

The Key Drivers for SaaS Success [view or download on Slideshare]


You can find my 2017 SaaStr presentation here:12 Key Levers of SaaS Success. It covers an overview of a simple SaaS business model and the 12 key levers a CEO can pull to get the most impact.

For more discussion on SaaS metrics and benchmarks, click here: Demystifying Churn: Measuring and Benchmarking this Metric.

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David Skok

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