Buyer Centric Funnel Design

In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover:

  • How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
  • How to figure out why your sales funnel isn’t working as well as it could be, and how to fix it.
  • How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.

 

Buyer Centric Funnel Design from David Skok [View on Slideshare]
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David Skok

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  • David Jackson

    Great presentation David. I did this exercise a few years ago at Clicktools (since sold). The driving force was a plan to significantly increase AOV, which we did from $3k to $15k. I have produced a workbook based on that which anyone can download (free tools!) from https://thecustomer.co/2017/10/11/buying-success-from-day-one-the-role-of-ideal-customer-profiles/. It is designed primarily for companies using inside and enterprise sales teams.

    I also agree with your comments on the importance of product. Check out CS2.0 on LinkedIn.

    Dave J

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