Startup Help

Startup Help is the category for all posts relating to general help for startups and entrepreneurs, that does not specifically fall into the category of Building a Sales and Marketing Machine, or Business Models

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Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. This post...

I’ve seen hundreds of startup pitch decks in my time at Matrix, and have found total addressable market (TAM) slides to be among the most frequently mis-executed. I get the sense they are often included as a formality in an attempt to get VCs to check a mental box and continue on hearing about other important things:...

I gave a talk this year at the 2017 SaaS North conference in Ottawa, where I discuss the fundamentals of building a repeatable, scalable, & profitable growth process for a startup. Building a Repeatable, Scalable & Profitable Growth Process [View on Slideshare]

In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover: How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles. How to figure out why your sales funnel isn’t working as...

Because of the huge overload of topics clamoring for a startup CEO’s attention, it can be really hard to figure out where to focus. As anyone involved with startups will tell you, focus is key to success. I believe there is one question that should dominate startup founders’ thinking, as it brings all aspects of the...

In my talk at the 2017 SaaStr Annual conference, the goal was to offer a simple model of a SaaS business and highlight key areas for optimization within the SaaS funnel. Watch the video presentation to learn the key levers a CEO can pull to make the greatest impact to their business. (video from SaaStr Annual...

This presentation is from my talk at the 2017 SaaStr Annual conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers: Optimizing the SaaS Funnel: Get inside your customer’s head Break down the...

“Software is eating the world” – Marc Andreesen Companies thriving in the new world order have technology as a core competency. They build complex cloud applications. They constantly bring new capabilities and features to the market. And despite the constant iteration and updates to their cloud application, their...

This article is part of our series “Pitching to Investors” that shares real examples and practical advice from the Matrix General Partners on creating your pitch deck. The intro to the series is here: Five Ways to Nail Your Pitch and Win Over Investors. Our goal of this series is to help entrepreneurs nail their...

As every SaaS entrepreneur knows, churn is one of the single most important metrics in determining the day to day health of the business. Acquiring new customers is time and capital intensive, and this growth is meaningless if those customers do not stay. Despite the importance of this metric, measuring, tracking and...

Intro In the early stages of their business, founders often struggle to come up with really strong messaging to describe what they are selling, and this has a huge impact on their ability to raise money, find customers, and attract employees. This is not that surprising, as it can be really hard to arrive at great...

This is part of our series “Pitching to Investors” that shares real examples and practical advice from the Matrix General Partners on creating your pitch deck. See intro to the series here: Five Ways to Nail Your Pitch and Win Over Investors. Our goal in this series is to help entrepreneurs nail their pitch so they...

There are many opinions on creating a pitch deck and presenting to potential investors, but there is still a big gap between what entrepreneurs perceive to be important and what investors really value during a pitch presentation. This post is the first in a series, where we will provide real examples–the good, the OK,...

forEntrepreneurs is focused on writing about pressing topics founders are encountering and sharing the best resources and advice we can find to help you build your company. Based on readers’ feedback, we’re sharing the top articles from forEntrepreneurs in the hopes that you gain some new insights as well. Please enjoy...

We look at how to compute the right discount rate to use in a Discounted Cash Flow (DCF) analysis. This post is a supplement to a blog post titled “What’s your TRUE customer lifetime value (LTV)?  – DCF provides the answer“. My thanks to my partner Stan Reiss, who co-authored this piece with me, providing all the...

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