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Buyer Centric Funnel Design




In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover:

  • How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
  • How to figure out why your sales funnel isn’t working as well as it could be, and how to fix it.
  • How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.


Buyer Centric Funnel Design from David Skok [View on Slideshare]

Videos to Watch

In addition to the slides above, I recommend watching the following two short videos of me presenting on this topic: