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2021 SaaS Survey Results – Part 2




This is the second part of the 2021 SaaS Survey that we conduct in partnership with KBCM.

The full Survey can be downloaded in PDF form using this link.

This post contains the following sections:

  • CAC Ratios and CAC Payback
  • Contracting and Pricing
  • Operations and Cost Structure
  • Valuation, Capital Efficiency and Exit Expectations
  • Top Quartile Benchmarks

The first part can be found at this link, and contains these sections:

  • Survey Participant Composition
  • 2020 Growth
  • 2021 Growth Forecast
  • Retention and Churn
  • Go-To-Market and Sales and Marketing

Click here to go to the first part of the Survey.