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The Never-Ending Journey: In Search of Product-Market-Fit

Intro

Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one

2017 SaaS Survey Infographic

The third annual forEntrepreneurs SaaS Survey Infographic shares top highlights from this year’s SaaS Survey results!

You can find the full 2017 survey results here:

  • Part 1 shares growth rates, go-to-market trends and cost structure
  • Part 2 covers application delivery

Buyer Centric Funnel Design

In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover:

  • How to design and build a buyer-centric sales funnel

Bridge Group 2017 SaaS AE Metrics Report

Since 2007, The Bridge Group has tracked the Account Executive (AE) role and gathered data on how metrics and compensation change over time. We’ve partnered together to publish the 2017 SaaS AE Metrics Report and offer sales organizations a set

Optimizing the SaaS Funnel from Top to Bottom

In my talk at the 2017 SaaStr Annual conference, the goal was to offer a simple model of a SaaS business and highlight key areas for optimization within the SaaS funnel. Watch the video presentation to learn the key levers

SaaS Sales Compensation: How to Design the Right Plan

Intro

Sales compensation is a more complex topic for SaaS/subscription revenue companies. Unlike traditional software sales, the job of sales doesn’t end when a new customer signs a contract. Instead, it is crucial to retain customers over many years, as