Blog

Intro In the early stages of their business, founders often struggle to come up with really strong messaging to describe what they are selling, and this has a huge impact on their ability to raise money, find customers, and attract employees. This is not that surprising, as it can be really hard to arrive at great...

I’m excited to announce I’ll be participating in a ProductHunt LIVE Chat on Friday 4/29 at 11am PT. It’s AMA (Ask Me Anything) style and while the event will be open to any topic you’d like to ask about, I’d especially like to hear questions you have about growth and building a business, cloud computing, SaaS,...

This is part of our series “Pitching to Investors” that shares real examples and practical advice from the Matrix General Partners on creating your pitch deck. See intro to the series here: Five Ways to Nail Your Pitch and Win Over Investors. Our goal in this series is to help entrepreneurs nail their pitch so they...

There are many opinions on creating a pitch deck and presenting to potential investors, but there is still a big gap between what entrepreneurs perceive to be important and what investors really value during a pitch presentation. This post is the first in a series, where we will provide real examples–the good, the OK,...

At Matrix Partners, we’ve collectively hired many people by starting our own companies and as investors, and written lots of advice for startup founders. We’ve put together the following articles into a comprehensive resource guide for you to reference as you navigate through the stages of your hiring process. The...

This article originally appeared on TechCrunch. When Polyvore CEO Jess Lee was looking for a CFO, she found everything she wanted in Cheryl Dalrymple: incredible experience, shared values about how to run a company, and immediate personal rapport. Yet despite both women recognizing they could form a strong team, when...

This post is a companion piece to our how-to guide on SaaS Sales Compensation: How to Design the Right Plan. We recommend starting with this first, broader post. When to pay commissions Another important consideration in your plan, in addition to what you pay, is when you pay commissions. There are three options, each...

This post provides an in-depth look at how SaaS companies can approach setting sales quotas and commissions. It is a companion piece to our how-to guide on SaaS Sales Compensation: How to Design the Right Plan. We recommend starting with this first post. When setting specific comp targets, you’ll want to start by...

Intro Sales compensation is a more complex topic for SaaS/subscription revenue companies. Unlike traditional software sales, the job of sales doesn’t end when a new customer signs a contract. Instead, it is crucial to retain customers over many years, as that is how you maximize your revenues. In this blog post we...

SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key...

Hiring a strong executive management team is one of the most proven ways to ensure startup success. Yet, hiring executives is a very different undertaking than hiring for other roles in your company and requires a different process, skill-set, and time commitment. There are three reasons for this: First, the stakes...

Welcome! forEntrepreneurs is a blog created by David Skok, a five-time entrepreneur turned VC. It offers in-depth, tactical advice on the key issues founders and their teams face in getting started, getting funded, and building a successful company. More about David

forEntrepreneurs is focused on writing about pressing topics founders are encountering and sharing the best resources and advice we can find to help you build your company. Based on readers’ feedback, we’re sharing the top articles from forEntrepreneurs in the hopes that you gain some new insights as well. Please enjoy...

The following is part three of a guest post series by Rob Gonzalez. You can find part 1 here and part 2 here. Rob is the co-founder of Salsify, a leading cloud-based product content management and syndication solution that I invested in in 2013 and where I currently serve on the board. Prior to founding Salsify, Rob...

The following is part two of a guest post series by Rob Gonzalez. You can find part 1 here and part 3 here. Rob is the co-founder of Salsify, a leading cloud-based product content management and syndication solution that I invested in in 2013 and where I currently serve on the board. Prior to founding Salsify, Rob was...